The Rebel Billionaire: Branson's Quest for the Best

Season 1 Episode 6

London

0
Aired Tuesday 8:00 PM Dec 07, 2004 on FOX
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London
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id you hear about the American friends who vowed to meet in London and marry off o­ne of their own in 24 hours? How about the Jewish-Muslim vs. American soccer game with a celebrity referee? If so, the Rebel Billionaire teams succeeded in their publicity stunts. Rebel Billionaire Branson explains how, even with little money, Virgin relied o­n the art of a publicity stunt to garner fresh buzz and front-page news. He expects each team (Boys vs. Girls) to create a company and launch an event. They have 24 hours to plan and execute the ideas. The team with the most press wins the challenge. The men promote leader Shawn's company, LovSac, and the team will create a "Love Match" soccer game. The Jewish-Muslim game's goal is to promote peace while creating company hype. o­n the girl's side, Jessica wants to start and "underwear revolution," but the girls are not convinced. They decide, with some resistance, to marry Erica off and tell a fabricated back-story. Ready and willing, the women hit the street in search of a groom. The men also set to the street in a desperate attempt to find a celebrity—and soccer players. Without many logistics in place, the boys stop for an Abbey Road Kodak moment a la The Beatles: a small victory for the challengers, a large o­ne for the scrapbooks. The men soon find players and feel prepared for tomorrow's event. The women arrive the event location with confidence. The dress, the bride, and loads of press are ready—but there is no groom! Team members scour the park and find a willing man to marry the newly appointed "Supermodel" Erica. After the modest ceremony, reporters question Erica and her uninformed answers smell like a hoax, but the press feeds into the publicity trap. The men hope to have as much press waiting, but unfortunately all that waits are a few soccer players and a wet field. They enjoy playing the game with no press watching. Nicole and the ladies wake the men news of their successful press-packed mission. The gloating goes unappreciated, and the outcome is near. Since the ladies garnered more press, they win. Regretfully, o­ne of the men must go home, Shawn or another team member. Shawn chooses Mike as his challenger. The two contenders and Branson take the aquatic car out for a spin—both o­n London's streets and Thames' water. Here, Shawn and Mike defend themselves to Branson; all know the next mission decides their fate. Their mission is to repel Britain's tallest building—750 feet. o­n the way down (in 90 seconds) each must attach letters to a wire spelling out a slogan that will further publicize their company. Branson leads and the boys follow, even though the Billionaire worries that it is too windy for the mission. As Shawn and Mike attempt the task, soon time is up and letters are off the wire. The two players tell Branson the slogan. With the mission complete, it's elimination time. As the team members wait inside the plane, Shawn and Mike speak with the Billionaire o­n the runway. Branson must eliminate o­ne of the two men. He notes that both contenders took o­n the challenge with dignity and spirit. Since Shawn was the leader, he is held to a higher standard and had to prove himself. Luckily for Shawn, Branson noted his positive leadership abilities and invites him back o­n the plane. Inside the remaining players prepare for the Atlas Mountains—Morocco or bust!moreless

Who was the Episode MVP ?

Monday
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Tuesday
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Wednesday
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Candida Tolentino

Candida Tolentino

Herself (Seventh Place)

Richard Branson

Richard Branson

Himself

Shawn Nelson

Shawn Nelson

Himself (Winner)

Sara Blakely

Sara Blakely

Herself (Runner-Up)

Gabriel Baldinucci

Gabriel Baldinucci

Himself (Third Place)

Heather MacLean

Heather MacLean

Herself (Fourth Place)

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