The River went from 'hey, a thriller in prime time? cool!' to so-bad-it's-good to guilty pleasure to why-am-I-still-watching-this to so-bad-it's-bad.
And it was bad. It had it its better moments (Peaches), its creepy moments (dolls, ship invaders) and its awesome moments (eff yeah, AJ). But most of it was just bad. What the Kafka bad. Underdeveloped or just plain undeveloped backstories. Flat, uncompelling and interchangeable characters. Distracting numbers of cameras and camera angles and whatnot - open spots in the shots that just screamed 'throw something creepy in here' that were ignored.
Overall, it was a disappointing execution of a stellar idea.