The issue on whether or not "The Simpsons", the longest-running aninated series in American television, is a very ocntroversial one. Some want the run to continue, some want the run to end, even badly. It is a multibillion-dollar cash cow, and is part of the FOX Network's Sunday animated line-up. It is hard to imagine the FOX Network without "The Simpsons". If many long-running scripted TV series (such as M*A*S*H, Cheers, Seinfeld, and Friends) have ended their runs with a special series finale episode, maybe "The Simpsons" can as well. The writers would probably have difficulty coming up with an idea for a series finale. If there was an announcement that "The Simpsons" is going to conclude its long run as a first-run series for good, what kind of publicity would it generate?