This is one of my all time favorites. I think that this story is nicely written and well directed. One of the most chilling Twilight Zone episodes there is.
Poor Jess-Belle would do anything to make Billy-Ben fall in love with her... even if it means giving her soul to a witch, who in turn transforms Jess-Belle into a witch. As the story unfolds desperate Jess-Belle becomes heartless.
In the end I always feel sorry for Jess-Belle, portrayed by the lovely Anne Francis, desperate for love, she gives up her soul and eventually she gives up her life.
A haunting, yet sorrowful tale that is The Twilight Zone at it's very best.