Coyote Ugly owner and founder - Liliana Lovell goes on the search for the ultimate coyote who will win $25,000 and a job at the New Orleans Coyote Ugly bar. First stop is New York where Liliana picks the first two finalists.
The Coyotes-to-be finally make it to New Orleans where the final two contestants will be announced. A challenge is issued to see who will get to tend bar alongside the Crescent City Coyotes. After that, two girls are eliminated.
The five remaining finalists have their skills tested during Mardi Gras. Kassie Miller is crowned the ultimate coyote and walks away with $25,000 and a position at the Coyote Ugly location of her choice.