Fred Heider, formerly producer of The Voice of Firestone Show will move over as executive producer of ABC-TV's Music For A Summer Night, a musical show which will replace the ABC-TV Wednesday night The Lawrence Welk Show on June 3rd, 1959.
After a three year hiatus Voice of Firestone would return for one season. Low ratings would end the show once again.
On the final program of the Voice of Firestone which has been broadcast on radio and television for the past 31 years, Raymond C. Firestone, President of the Firestone Tire & Rubber Company tonight at 9pm will express his company's appreciation to the millions of loyal listeners who have followed the popular program Monday nights during the past many years. Firestone also expressed appreciation to the artists who contributed to the enjoyment of the radio and television audience. In announcing the end of the program, the company president pointed out that his father Harvey S. Firestone, had said on the first broadcast in December 1928: "If we make your half hour with us each Monday evening a wholesome feature in your household, we will have achieved our purpose".
On tonight's finale, Firestone said, "Throughout the past 31 years we have carefully guarded this original concept and culture and we sincerely believe that by so doing, we have served the true interests of millions of listeners and viewers by featuring the best in musical entertainment."
"However", Firestone said, "the American Broadcasting Company advised us that our present time period would not be available for The Voice of Firestone next fall and they have offered only a late evening half hour for our program. The other networks did not offer a satisfactory time. It is therefore with deep regret that we must discontinue The Voice of Firestone after tonight's program".