The Voice of Firestone

Season 7 Episode 42

June 18, 1956

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Aired Monday 8:30 PM Jun 18, 1956 on NBC
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June 18, 1956
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Soprano Elaine Malbin is the guest soloist. Howard Barlow conducts the Firestone Orchestra and Chorus. Highlights: The Orchestra and Chorus perform "Morena de mi Copla" by Carlos Castellanos. Elaine Malbin sing "La Violetera" by Jose Padilla. The Orchestra performs "Peanut Vendor" by Simon. Elaine and the Orchestra perform "Orchids in the Moonlight" from "Flying Down to Rio" by Vincent Youmans. Elaine Malbin solos with "Gavotte" from "Manon" by Massenet (English translation by George and Phyllis Mead). The Orchestra plays "Festival at Bagdad" from "Scheherazade" by Rimsky-Korsakov. Elaine Malbin and the Chorus sing "Il Bacio" by Luigi Arditt (Translation by George and Phyllis Mead).moreless

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      • Producer Frederick Heider calls attention to the fact that The Voice of Firestone tonight begins its third year on the ABC radio and television networks. Also milestones may have become common but in the case of The Voice of Firestone almost any milestone takes on some degree of significance. It is radio's oldest coast-to-coast program. It went on air December 3, 1928 and for nearly 28 years it has been a reliable source of entertainment for the nation's music lovers every Monday night in the year, it being one of few programs that has never taken a summer hiatus. Then 8 years ago, March 22, 1948, The Voice of Firestone went before the TV cameras and became the first commercially sponsored musical program on television and is now the only regularly scheduled classical music program on the video channels. Howard Barlow has been with the program since October 1943.

        Heider who has been handling the production since the program moved from NBC to ABC two years ago feels that some significant innovations have been made during the period. "For one thing" he said, "we have gone in for presenting highlights of familiar operas sometimes for most of the half hour program. For another we are using "storylines" to link the first four or five numbers on each show, under the general theme of say, "Grandfather holds a family reunion" or "A day in the life of a Cape Cod fisherman of yesteryear". We have starred the Firestone chorus and plan to do so at least three times more this year. And recently we have given added emphasis to having all numbers from foreign-language operas sung in English."

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