Teaspoon: Publicity, you might say that's what folks do when they want to draw attention to something.
Cody: Like when that Marcus fellow wrote that book about Jimmy?
Teaspoon: Yeah, kind of.
Lou: Why would anyone want to do a thing like that?
Teaspoon: Well, it ain't all bad, Lou.
Lou: Was for Jimmy.
Teaspoon: That's cause the things Marcus said weren't the truth.
Noah: And publicity is the truth?
Teaspoon: Yeah. Sort of. Stretched a bit, but not so's it'd take your head off.
Noah: Knew a hangman once, said the same thing about his rope.