Ugly Betty

Season 1 Episode 12

Sofia's Choice

Aired Wednesday 10:00 PM Jan 11, 2007 on ABC
out of 10
User Rating
238 votes

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Episode Summary

Betty meets a look-a-like - Ruthie, an editorial assistant at MYW Magazine who dresses and looks like her. Meanwhile, Daniel is in for a surprising revelation from Sofia that leaves everyone stunned.

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  • When I say painful to watch, I don't mean in a bad way, I am of course talking about Daniel.

    Oh my God! What more can I say about this shocker of an episode! I first started getting my suspicions about Sofia's true intentions towards Daniel the same time as Betty when you saw Sofia giving Hunter her 'ex-boyfriend' a huge wad of cash! I felt so bad for Daniel, despite the way he has treated women in the past he did not deserve to be humiliated on national television like that. I honestly can't believe the way Sofia treated him and the nerve of her trying to excuse her actions by bringing up the way Daniel has broken many women's hearts in the past like Daniel said he may have treated women badly but he would never do what Sofia did to him on national TV. He was obviously really hurt and I was impressed by Eric Mabius' performance. I was very touched by the look on Betty's face when she was watching the talk show and knew there was nothing she could do to stop Daniel getting hurt like that. I've loved Betty and Daniel's friendship since the beginning so it's always nice when you see these little moments that show how much they care about each other.

    As with any fantastic episode of 'Ugly Betty' the dramatic parts were broken up by some hilarious scenes! My favourite was definitely Marc's 'Betty's screen savers of shame' followed by Betty's revelations about Marc's pictures on Absolutely hysterical! They have a weird kind of relationship Marc and Betty, don't they? Oh and also the scenes with Betty and Christina at the strip club made me laugh as well.

    I think this show just keeps getting better and better and I look forward to keeping up with it and seeing how season 1 will come to a close. I'm also keeping a close eye on the Walter/Betty/Henry love triangle, I get the feeling something big may be coming...

    A fantastic episode, I just hope Daniel can bounce back soon, he deserves so much better than Sofia!moreless
  • Nice episode.

    Well, I was slightly shocked with this episode. It was obvious that something was off in the relationship between Daniel and Sofia, but actually seeing it was quite astonishing.

    After Daniel's marriage proposal to Sofia, the couple visit a popular show:

    "The show begins and Sofia tells the morning show hosts all about her new magazine. She tells them that she is also sitting there with the most notorious bachelor in Manhattan...and that she got him to propose to her in 60 days. Daniel squirms as Sofia holds up the article and tells the audience that they can do the same thing. Daniel admits that he was not aware that she was doing this, but that they have fallen in love. Sofia turns to Daniel and informs him that he is the one who has fallen in love. She takes the ring off and hands it to him. While all of Manhattan watches the television show, Sofia tells Daniel that she has to focus on her work right now."


    This was an awesome episode, one of the best so far.moreless
  • shocking!

    This episode of Ugly Betty is great, but its also really quite shocking in quite a few places. Betty moves down to NYW Magzine (New York Women), where she has quite a good start working as Sophia's assistant, she also meets someone who is very similar to her, called Ruthie. However, she soon realizes that Sophia has hired her for more sinister reasons than she first realized, her marriage to Daniel is a scam!! This scam is something she announces live on a breakfast show, breaking Daniel's heart. This quote was very funny -

    Betty: I'm going downstairs to get lunch, can I get you anything?

    Daniel: I have a new assistant now.

    Betty: Oh, yeah.moreless
  • Sophia dumnps Daniel on T.V. for her article - "From Fling to Ring In 60 Days".

    This was one of my favourite episodes, and i was shocked with laughter when he found that her flirtatious attitude towards him was for her magazine article. This one was likely to have been in the top 5 of they're many well written episodes, and I recommend watching it if you haven't yet! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !moreless
  • Betty meets a look-a-like -- Ruthie, an editorial assistant at MYW Magazine who dresses and looks like her. Meanwhile, Daniel is in for a surprising revelation from Sofia that leaves everyone stunned.moreless

    I couldn't believe it! Sofia didn't love Daniel! What a b*tch! Only to make her magazine better and make herself look better. I bet no one will marry her now! Betty was so great at the end when she said I quit to Sophia and told her that Mode that don't lie. Marc is so funny. When he says to Betty how he thinks about her and Amanda. I hope Amanda and Daniel get back together because she totally beated up Sophia. Haha!! If I was Daniel I would of called Sophia a b***h on t.v. That would be so funny.moreless
Brett Cullen

Brett Cullen

Ted LeBeau

Guest Star

Octavia Spencer

Octavia Spencer

Constance Grady

Guest Star

Teddy Sears

Teddy Sears


Guest Star

Michael Urie

Michael Urie

Marc St. James

Recurring Role

Salma Hayek

Salma Hayek

Sofia Reyes

Recurring Role

Judith Light

Judith Light

Claire Meade

Recurring Role

Trivia, Notes, Quotes and Allusions


  • TRIVIA (4)

    • Sofia's 'Rules to getting any guy you want to propose to you in 60 days or less' are:
      1. Pique his interest.
      2. Stay in close proximity.
      3. Give him a taste.
      4. Make yourself unavailable.
      5. Create a ticking clock.

    •, the website Betty mentioned in this episode, is a redirect to the official Ugly Betty website.

    • Goof: When Marc is opening the package containing the Armadillo in front of Wilhelmina, the ribbon on the package appears and disappears between shots.

    • In the episode, Sofia mentions that Penelope Cruz wants to play her in a movie. In real life, Salma Hayek, who plays Sofia, and Cruz are actually very good friends and have been for years. Cruz has admitted that she would like to guest star on the show one day.

  • QUOTES (6)

    • (Talking about Sofia's book)
      Daniel: So erm, the part about wearing each other's underwear for a day?
      Sofia: No, I was drunk when I wrote that?

    • Ruthie: (to Betty) Well, honestly, I don't know how you did it. My rosacea flares up if the elevator even stops on that floor!

    • Claire: My God she's stunning. (walking towards Sofia) Thank God Daniel got to her before you did (addressing Bradford as she walks by him). Hello I'm Claire, Daniel's recovering alcoholic Mother. Welcome.
      Daniel: Best behavior mother, I'm trying to make a good impression.
      Claire: Oh my darling, I would never do anything to embarrass you. (turns to Sofia) Let me show you Daniel's baby pictures, he does the cutest thing in the tub.
      Sofia: Does he?

    • Marc: What exactly are you doing back here? I thought you went to work for feminazi weekly?
      Betty: I'm writing an article about being an outsider at mode and I wanted to interview you.
      Marc: As much fun as that sounds, I so don't have time for that right now. Wilhelmina is due back any second now, and she's always extremely tense after a relaxing vacation.
      Betty: Ok well then just a quick quote. Honestly tell me, what was your first impression of me?
      Marc: Um…"Agghhh!" There you have it now, just please waddle off.
      Betty: Marc, I don't even know how to quote that.
      Marc: Well, I was thrilled; someone else to make fun of behind their back. You also gave me a fun hobby to do as well.
      Betty: Which was?
      Marc: Betty's screen savers of shame!(showing his collected screen savers of Betty's outfits)
      Betty: Well, they're not quite as flattering as ones I found of you on "", but they're not bad.

    • Daniel: I still have a few notches on my belt.
      Sofia: Baby, it's all notch and no belt. Which makes me wonder, how does a man with no belt keep his pants up, hmm?

    • Betty: I'm going downstairs to get lunch, can I get you anything?
      Daniel: I have a new assistant now.
      Betty: Oh, yeah.

  • NOTES (2)

    • Featured Music:
      'The Weekend' by Michael Gray

    • International Airdates:
      Norway: March 21, 2007 on TVNorge
      Bulgaria: November 5, 2007 on Nova TV
      The Netherlands: November 6, 2007 on Net 5
      Latin America: Feburary 13, 2008 on Sony Entertainment Television
      Belgium: April 17, 2008 on VijfTV
      Greece: July 16, 2008 on ANT1


    • The dress Sofia wore to the dinner with Daniel's parents is similar to the one that Haley James-Scott wore to her senior prom in the episode 'Prom Night At Hater High' on One Tree Hill.

    • The article that Sophia wrote, "How to get a guy to propose to you in 60 days", is similar to the movie How to Lose a Guy in 10 Days starring Kate Hudson and Matthew McConaughey in which Kate Hudson's character tried different techniques to get someone to dump her within the 10 day time limit.

    • The episode title is a play on the film Sophie's Choice, which was based on the novel by William Styron.