Unscrewed with Martin Sargent

Season 1 Episode 87

'Unscrewed' Holiday Extravaganza

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Aired Unknown Dec 22, 2003 on techtv
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'Unscrewed' Holiday Extravaganza
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Oh, the yuletide glee. It's the holiday season again, and we're getting damn festive around here. Marty got so hopped up on eggnog, he even headed out into the woods to chop down a tree. That was a week and a half ago. We keep hoping he'll show up, the robust healthy young chap he is, but it's an odds on favorite he's freezing to death in the forest right now. In his last moments of coherent thought he'll probably be dreaming of the holiday extravaganza we're throwing. And I bet his dream would go a little something like this. Tonight's guests include Tom Nardone, creator of ShopInPrivate.com. And Laura presents Extreme Caroling: Extreme Caroling by Laura Swisher Someone on staff wanted to know how Extreme Christmas Caroling came about. I said I would write a brief article explaining the new tradition, so here it is in a nutshell. TechTV hired a company to figure out how to reach viewers in the coveted 18- to 34-year-old male demographic. We wanted to do a segment on "Unscrewed" to celebrate the holiday season, but we found out that no one in that demographic tunes in to anything unless it's "extreme." Originally I taped a segment where I sang Christmas carols on a skateboard, but test audiences didn't go for it. They thought it was too contrived. One day I was yelling at my interns with a megaphone when I overheard the big network muck-a-muck say, "Could you keep it down, Laura. That's extremely annoying." EXTREMELY annoying. What could be more extreme than caroling with a megaphone? Nothing. And that's how the tradition was born.moreless

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