STOPETTE REINVENTS ITSELF: Over the past few weeks, during the new "boxes" opening credits, the redesigned Jules Montenier, Inc. Stopette commercials now proudly proclaim: "New Stopette - America's leading spray deodorant with its anti-immunity factor." Anti-immunity factor? One can only speculate that there was a rumor that continued use of Stopette would cause the product to cease working, and their advertising department was trying to counter the claim. - Suzanne (2005)
MORE ABOUT STOPETTE'S ANTI-IMMUNITY FACTOR: At the time, 1954 newspaper advertising (as seen below) for Stopette suggested that if your present deodorant had stopped working, it might have been because you'd built up an immunity to it. It then went on to state that unlike these deodorants, Stopette would grow in effectiveness each time you used it, thanks to this supposed "anti-immunity factor." - agent_0042 (2008)
Sunday, February 14, 1954
Newspaper Advertisement Text:
NOW, THE DEODORANT THAT WON'T WEAR OUT! New Stopette with the anti-immunity factor... its effectiveness won't fade away. Does your present deodorant still work? Perhaps you've built up an immunity. Now, there's an answer for this "deodorant immunity." Dr. Jules Montenier's New Stopette with the Anti-Immunity Factor. You'll never grow immune to New Stopette. Actually, it grows in effectiveness with daily use. Gives you more and more (instead of less and less) protection. Are you sure your deodorant works everyday? It will, if you change to New Stopette with the Anti-Immunity Factor.