What's My Line?

Season 18 Episode 25


Aired Daily 12:00 AM Feb 19, 1967 on CBS



  • Notes

    • WHAT'S MY LINE? IS CANCELLED IN 1967 - Most all of the "WML?" staff and panel were notified of the program's cancellation in the Tuesday, February 14, 1967 edition of the New York Times. Happy Valentine's Day. This was a typical TV way of saying it was over. The CBS network canceled "WML?" after it fell to 79th place in the Nielsen Ratings for the 1966-1967 season. "The Andy Williams Show" on NBC and the "ABC Sunday Night Movie" on ABC were both beating "WML?" in the ratings. (The ratings were as follows: "What's My Line?" 16.3; "The Andy Williams Show" 17.4; and "ABC Sunday Night Movie" 20.3, all as of January 22, 1967.) Bennett and Arlene were quoted in the newspaper article and both were as classy as could be. Bennett, on his way to catch a plane to Barbados, was quoted as saying, "I have not heard the program will be dropped. But if it's true, I'm not disappointed. It's a miracle that its run as long as it has. I enjoyed every minute of it. All panel shows have had it. The kids just don't watch them." Arlene said, "How could I feel bad about this? We've had an annuity for 17 years. I would be a malcontent if I complained now." John Daly, on his way to Nassau, could not be reached for comment. Dorothy Kilgallen was also mentioned in the NY Times article. The NYT said "WML?" cost only $51,000 to produce each half-hour program. Daly and the panelists received about $10,000 of that amount. Along with "I've Got a Secret," it was the cheapest, least expensive, show on TV. A half hour comedy or drama during this time period usually cost between $60,000 to $75,000 per program to produce. In addition, during this same time, a 60 second commercial spot went for $31,000. - WML Fan (2004)

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