What's My Line?

Season 18 Episode 46


Aired Daily 12:00 AM Jul 16, 1967 on CBS



  • Trivia

  • Quotes

    • Bennett Cerf: Henry Morgan joins me in saying good night, John.
      Arlene Francis: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10.
      John Daly: No. I just wish he had gone to Tilton School. He'd be a much better man if he had. That's all I've got to say.

    • Mark Goodson: (following Sue Oakland's introduction of him, and his curtain entrance) For those of you who have no color television sets, Miss Cott is wearing a beautiful green dress.
      Sue Oakland: (correcting him, softly) Miss Oakland.

  • Notes

    • REVIEW: The panel may have had a rough night tonight only, going 1 for 3, but it still was a very fun night. What made it so special was that WML's producer, Mark Goodson, was sitting in with the panel. In the first game, the panel failed to guess that the two identical twins from British Columbia via Scotland were octopus hunters. In the second game, Arlene correctly guessed that the young pre-med student from the University of Michigan was a Good Humor woman. The big surprise came in the mystery guest round when the panel was absolutely stumped by the four hosts of the Goodson-Todman quiz shows; Gene Rayburn of "Match Game," Bud Collyer of "To Tell the Truth," Allen Ludden of "Password" and Ed McMahon of "Snap Judgment." This definitely was seen as a rib on Mark as all four of his employees stumped the panel. It also was a nice touch to bring Johnny Olsen to the stage because, at one time or another, he was the announcer for all four shows. This definitely was a nice way to end the night. - Sargebri (2008)

      THE FOUR GOODSON-TODMAN HOSTS: The four hosts of the remaining Goodson-Todman game shows on CBS network television were the mystery guests for the evening. Unfortunately, all four shows would be cancelled within a year after the hosts appeared on WML tonight. An interesting fact was that three of the four programs ("To Tell the Truth," "Password" and "Match Game") would return within a few years. Below is a brief history of what the four hosts and Johnny Olson did after their respective shows were cancelled. - Sargebri (2008)

      GENE RAYBURN: Following the cancellation of the original version of "Match Game" in September 1969, Gene would resume his acting career and would appear in several Broadway productions. He also would make frequent appearances on the syndicated revivals of WML and TTTT. Interestingly, Gene would make two appearances on the CBS WML panel during its final weeks on the air, including the penultimate (next-to-last) episode. However, in June 1973, he would return to host CBS's revival of "Match Game." That version would become one of the most popular daytime game shows on television, as well as one of the wildest, with its double-entendre laden questions and panel of zanies, including Brett Somers and Charles Nelson Reilly. Also, Allen Ludden's wife, Betty White, was a frequent panelist on that show. Sadly Gene passed away in 1999.

      ALLEN LUDDEN: Following the cancelation of "Password" in September 1967, Allen, like Gene, resumed his acting career. However, in 1971, Allen would return to host "Password" when it returned to television. However, instead of airing on CBS, the show aired on ABC from April 1971 to June 1975. The show returned in 1979 under the new name "Password Plus" with a similar format and Allen once again hosting. Unfortunately, Allen suffered a debilitating stroke in 1980, which forced him to quit hosting the show. Sadly, he would pass away a year later.

      BUD COLLYER: Following the cancellation of "To Tell the Truth" from the CBS prime time schedule, Bud would continue to host the daytime version of the show until it left the air in 1968. Bud also took time to return to the role the made him famous, the voice of "Superman" on Filmation's "Superman/Aquaman Hour of Adventure." Unfortunately, when it was announced that TTTT was returning to television as a five-day a week syndicated program in 1969, Bud, who had been suffering from a circulatory ailment, was too ill to return to the show as host. He would pass away on September 8, 1969. Ironically, on the day of Bud's death, the syndicated TTTT made its debut in many of the markets that it was airing.

      ED MCMAHON: Following the cancellation of "Snap Judgment," Ed would continue his other job as Johnny Carson's sidekick/announcer on "The Tonight Show" until Johnny's retirement in 1992. Ed would also continue to act as well as serve as co-host for the annual "Jerry Lewis Labor Day Telethon" for muscular dystrophy. Today in February 2008, Ed is still working as a pitchman for several products.

      JOHNNY OLSON: As John Daly mentioned, Johnny Olsen worked as the announcer for three of the four shows ("Snap Judgment," "To Tell the Truth" and "Match Game"). Johnny would stay in New York and serve as announcer for the syndicated versions of WML and TTTT until 1972 when he moved to Hollywood to become the announcer for the revival of another Goodson-Todman show, "The Price is Right," where he would utter the most famous phrase in quiz show history, "COME ON DOWN." Johnny would also serve as announcer for the "Match Game" revival. Sadly, Johnny passed away in 1985 as a result of a cerebral hemorrhage. FAREWELL SUE!!!! This was Sue Oakland's final appearance on the show. While not chic as Aileen "Suzy Knickerbocker" Mehle or as cutesy as Phyllis Newman, Sue was definitely a stylish and intelligent addition to the panel. As of this writing in February 2008, she is still alive and well and living in New York. - Sargebri (2008)

      CANCELLATION WATCH - 869 DOWN, SEVEN TO GO!!! Tonight was probably the most blatant admission of the show's pending cancellation as Mark mentioned the fact that there were just eight more episodes (including this one) before show went off the air. Arlene also talked about the show's cancellation during her introduction of Bennett. Also, one of the more subtle signs of the show's cancellation was the appearances of Allen, Gene, Bud and Ed in the mystery guest round, in what could have been considered a tribute not only to Mark, but to WML as well. - Sargebri (2008)

    • FLIP REPORT: John flipped all the cards for the second contestant at three down, even though Arlene had correctly identified the line. - agent_0042 (2008)

    • (1) "WML?" SPONSOR WATCH: This evening, the opening sponsor is creamy Jif peanut butter. In Johnny Olson's announcement of the product, however, he mispronounced the name Jif. Instead of using the correct "j" sound as in "jiffy," he used a "g" sound as in "gift." It would be many years later before this brand of peanut butter adopted the slogan, "Choosy mothers choose Jif."
      (2) "LIVE" WATCH: This episode is the 51st surviving "post-Kilgallen" kinescope of a live transmission to maintain, uncut and unaltered, the complete "live" wording in announcer Johnny Olson's intro.
      (3) "WML?" PANEL WATCH: Tonight, Sue Oakland becomes the fourth female guest panelist (after Phyllis Newman, Jayne Meadows and Suzy Knickerbocker) to be introduced first more than once in the twenty months following Dorothy Kilgallen's passing. This edition marked both Miss Oakland's and series co-producer Mark Goodson's final appearances on the CBS "WML?" panel. Over the past twelve months, Sue made a total of nine appearances, all as a panelist -- and none as a mystery guest. She will make two more sets of appearances, in the first and second seasons of the 1968-1975 syndicated version of "WML?," during Wally Bruner's run as host. The first was Week #6, recorded on August 13, 1968, with Soupy Sales, Danny Goldman and Arlene Francis seated alongside her on the panel; the second was Week #47, taped on August 21, 1969, with her fellow panelists being Nancy Dussault, Jack Cassidy -- and tonight's co-mystery guest, Gene Rayburn (on that week, both Mr. Sales and Miss Francis had the week off). And while Mr. Goodson this evening, during the intros, may have technically gotten the honorific wrong in initially referring to Sue as "Miss Cott" (before she corrected him), in another sense, his first reference ended up being highly prophetic, as within a few years of her last-ever "WML?" appearance in 1969, Sue began to use her (first) married surname full-time. One of the earliest known cases of this was in 1971, when she wrote a dissertation on the impact of television on the 1968 Presidential election for Columbia University. The byline read: "Suzanne Cott, Ph.D." As for "the boss," he and his partner in game-show producing, Bill Todman, will make a cameo appearance on the very final network EPISODE #876 of September 3, 1967.
      (4) BUD COLLYER: Besides being associated with the original versions of Goodson-Todman's "Beat the Clock" (1950-1961) and "To Tell the Truth" (1956-1968), Bud Collyer was well-known to old-time radio buffs as the voice of "Superman" for most of the run of the 1940-1951 radio series "The Adventures of Superman." His run on the radio series ended in 1950, around the time "BTC" first moved to television. Mr. Collyer also supplied the voice of the "Man of Steel," aka newspaper reporter "Clark Kent," in the 1941-1943 series of animated cartoons which were produced by animation legend Max Fleischer in the first year, and Famous Studios thereafter; and on the following Saturday morning cartoons: "The New Adventures of Superman" (1966-1970), "Aquaman" (1968), and "The Batman/Superman Hour" (1968-1969). During much of the runs of the above projects, the voice of fellow reporter "Lois Lane" was supplied by actress Joan Alexander, who was a panelist on G-T's "The Name's the Same" throughout its 1951-1955 ABC run, as well as a guest panelist on "WML?" EPISODE #65 of August 26, 1951, which is sadly lost to history. In a bit of irony, on the same day Mr. Collyer died on September 8, 1969 from a circulatory ailment, the daily syndicated, Garry Moore-hosted version of "TTTT" was first made available to local television stations.
      (5) "TO TELL THE TRUTH": Nowhere was the difference among individual Goodson-Todman producers in terms of preservation of individual episodes more evident than on the 1956-1967 nighttime and 1962-1968 daytime versions of "To Tell the Truth." The executive producer of the nighttime "TTTT" was Gil Fates, who also served in that same capacity on "WML?" and the recently ended "I've Got a Secret." All three shows bore witness to Mr. Fates' "minimalist" attitude towards preservation -- that is, he stipulated that the programs be saved only as black-and-white kinescopes. Only two episodes of the nighttime version, both from its final season -- which originally aired on December 26, 1966 and April 24, 1967 -- are rumored to exist today on color videotape. Meanwhile, the daytime "TTTT's" producer was Bruno Zirato, Jr. who, unlike Mr. Fates -- but more like Frank Wayne who was executive producer of the CBS "Password" from 1964 until its 1967 cancellation -- was more "forward-looking" in this realm, opting to shell out more money to keep the videotape masters. While the first three years of the daytime "TTTT" (1962-1965) have been lost to history -- including the November 8, 1965 edition on which "WML?" panelists Dorothy Kilgallen and Arlene Francis appeared as "celebrity impostors" alongside screen legend Joan Crawford, in an episode which aired only hours after Miss Kilgallen was found dead -- those episodes that still survive are in videotape form, whether in black-and-white up to the end of 1966, or in color from January 1967 onwards.
      (6) ED McMAHON: While he was hosting Goodson-Todman's "Snap Judgment" during this period, Ed McMahon was already known by this point as the announcer and sidekick of Johnny Carson on the 1962-1992 NBC late-night series "The Tonight Show Starring Johnny Carson." Mr. McMahon, in fact, was the second regular Carson-era "Tonight"-associated figure to make a mystery guest appearance on "WML?" Mr. Carson himself, once one of the occasional "WML?" guest panelists, was a mystery guest on EPISODE #601 of February 11, 1962.
      (7) During the post-game chat, announcer Johnny Olson mentioned that "scheduling conflicts" rendered him unable to announce for "Password." At this point, besides his duties for the New York-based, G-T produced shows "WML?," "TTTT," "Snap Judgment" and "The Match Game" -- the first two of which aired on CBS, the last two on NBC -- Mr. Olson flew every week to Florida to announce for "The Jackie Gleason Show," which remained a Saturday night staple on the CBS schedule through 1970. Interestingly, Sue Oakland herself appeared in two of the other G-T programs in question in the past. Nearly two months prior to tonight's "WML?" edition, she appeared on the May 29, 1967 episode of "Snap Judgment" (her fellow celebrity panelist was Nipsey Russell, who would go on to be a perennially favorite G-T panelist in the 1970's and 1980's); and back on February 4, 1963, she was a guest panelist on the nighttime "TTTT," alongside regular Tom Poston, fellow guest panelist Barry Nelson, and resident "grande dame" Kitty Carlisle. On that occasion, Kitty and Sue appeared together on-screen for the first time since their days on the very short-lived game show "What's Going On?" in 1954. The next, and last, time Sue and Kitty appeared together on "TTTT" was in two episodes of Week #2 of the syndicated version in 1969, alongside Orson Bean and Bill Cullen on the panel.
      (8) "WML?" CREW CREDITS AND CREDITS CRUNCH WATCH: For the second straight week, Peter Levin is associate director, and may well have served in that capacity for the last two "live" editions (the next, EPISODE #870, being lost to history, and the final EPISODE #876 not even mentioning the production crew) as well; Carl Schutzman returns to the technical director's chair after an absence of three shows; and in another case of "old home week," former "WML?" lighting director Hal Anderson makes yet another return to his old position, filling in for Gene Ulrich. Announcer Johnny Olson mentioned that Sue Oakland's gowns were by designer Oscar de la Renta. And the February 19, 2008 airing of this episode by GSN once again maintained the complete full screen during the end credit sequence, refraining from its usual habit of "crunching" as seen on the tail end of most of the cable and satellite channel's other offerings.
      (9) Right after the February 19, 2008 airing of tonight's show, GSN ran an edition of "I've Got a Secret" which first came "live from New York" on April 15, 1963, with host Garry Moore, the regular panel of Bill Cullen, Betsy Palmer, Henry Morgan and Bess Myerson, and celebrity guest Horst Buchholz. - W-B (2008)

    • The Henry Morgan Sequel! Something of great interest in this episode is the sequel to the Henry Morgan flap of the previous week. It takes place at the end of the episode. During the closing, Bennett suddenly says to John, "Henry Morgan joins me in saying good night, John." The camera focuses on Daly, who momentarily has a blank look on his face, and says nothing for a long second as he is thinking. He then starts to smile, but is interrupted by Arlene, who quickly starts counting from one all the way to ten, as if counting will keep John from exploding. John says, "No..." When she is finished, Daly smirks and says sarcastically, "I just wish he'd gone to Tilton School, he'd have been a much better man if he had. That's all I've got to say. By now, John is wearing a big smile and signs off in his usual way. This is a WML first of John or any of the other regulars publicly ripping someone on the air. You almost wonder if Bennett was trying to think of a way of "showing up" and "getting back at" Henry for last week and decided giving John an opening would be the best opportunity for that. - Suzanne & Eric (2004)

    • The mystery guests are all hosts of other Goodson-Todman game show productions: Bud Collyer of "To Tell the Truth"; Allen Ludden of "Password"; Ed McMahon of "Snap Judgment"; and Gene Rayburn of "The Match Game." Host John Daly brought announcer Johnny Olson on stage during the post-game conversation. Johnny is the announcer for all of these game shows except "Password," which is sometimes filmed at the "CBS Television City" studio in Hollywood, CA instead of New York. Johnny said that he had scheduling conflicts regarding his inability to announce for "Password." - Suzanne (2004)

      This is a classic show where the hosts of the four remaining Goodson-Todman game shows at the time, Allen Ludden, Gene Rayburn, Ed McMahon and Bud Collyer, are the mystery guests. It was the first-ever appearance on WML for the latter three gents, Gene Rayburn, Ed McMahon and Bud Collyer. (Bud Collyer's first mystery guest solo turn came in his last-ever TV appearance on the Wally Bruner WML syndicated version in March 1969.) Susan Oakland and Mark Goodson are the guest panelists. Mark calls Susan "Miss Cott" in his introduction of her, and then gets gently corrected by her as she says, "Miss Oakland." She is technically "Mrs. Cott" since she is married to Ted Cott. Allen makes a veiled reference to daytime Password's impending demise when, after Gene says to Goodson, "Keep those checks coming!" Allen adds plaintively, "For a while that is!" Johnny Olson joins the group during the post game chat. - Eric Paddon (2004)

      Concerning Password's locale, although Password filmed shows weeks and months at a time in Hollywood, Password's home base was in New York. Password's longest stay in Hollywood was during the last 14 weeks of 1966. - Kirk Morgan (2004)

    • Even though this was a rather so-so night for the panel, it was still an excellent episode. The panel was completely stumped by the look-alike octopus hunting brothers. Luckily, they more than made up for it when they correctly guessed that the second contestant was a female Good Humor Man. The fun really picked up and went into high gear when the hosts of all the remaining Goodson-Todman shows hit the stage. The panel was completely stumped by them, but they still had a rollicking good time. Of course, besides being produced by Goodson-Todman, these various game shows all had something else in common. They all would be cancelled within the next few months! However, all of them, with the exception of "Snap Judgment" would return. WML and "To Tell the Truth" would return in first-run syndication (WML in 1968 and TTTT in 1969) and "Password" and "Match Game" would return to network television in the 1970s ("Password" on ABC and "Match Game" on CBS). Also, even though the primetime version of TTTT was cancelled, the daytime version would remain on the CBS daytime lineup until 1968. Of all the shows that were represented tonight, only "Snap Judgment" would not be revived, and it last aired in September 1969. Also, only two of tonight's hosts would return to host the revivals. Allen Ludden would continue to host "Password" and "Password Plus" until he suffered a debilitating stroke in October 1980, and Gene Rayburn would continue to host the raucous "Match Game" for several years. The revival of WML would be hosted at first by Wally Bruner, until 1972, when he was replaced by former WML guest panelist Larry Blyden. When TTTT returned, its hosting duties would be taken over by former "I've Got a Secret" host Garry Moore, where he would remain until 1978. Unfortunately, the ever-congenial Bud Collyer would pass away after a long illness in 1969. - Sargebri (2004)

    • Sue Oakland Cott - This is Sue Oakland's 9th and final appearance as a guest panelist. If you are still wondering who Sue Oakland is or was, read more about her on her personal page and on the guide of her first WML appearance on EPISODE #824 on July 31, 1966. I have gathered all the web and usenet data about her that I could find (as of September 2004) and placed it on those pages. - Suzanne (2004)

      CANCELLATION WATCH - No longer do we have to look for subtle innuendos. Finally, during the introductions, Mark Goodson formally and officially announced that there are only 8 more remaining episodes of What's My Line? He included this episode in his tally. - Suzanne (2004)

      Tidbits: We see a new sponsor at the end of this program, Post Honeycomb Cereal. Mark tells us that Sue's dress is a lovely green color. - Suzanne (2004)

    • Panel: Susan Oakland, Mark Goodson, Arlene Francis, Bennett Cerf.

  • Allusions

    • Click "All Episode Notes" to see all the notes, as they don't all show up on the summary overview page.

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