What's My Line?

Season 18 Episode 52


Aired Daily 12:00 AM Aug 27, 1967 on CBS



  • Notes

    • (1) "MEMOREX" WATCH: This, the final prerecorded episode in the history of "WML?'s" network run, is the seventh surviving show from this year of 1967, the eleventh in the 1966-1967 season, and the eighteenth since EPISODE #820 of July 3, 1966, in which announcer Johnny Olson's intro made no mention of the show's New York production origin.
      (2) "WML?" PANEL WATCH: The entire panel lineup this evening is exactly the same as on the live (and sadly, lost to history) EPISODE #870 of July 23, 1967 which aired immediately after the taping of this installment. Tonight's episode was Phyllis Newman's 34th and final guest panelist appearance on the CBS "WML?" Her first appearance had been on EPISODE #650 of February 3, 1963, and all her appearances were as a panelist, never as a mystery guest. However, when the syndicated version of "WML?" began a year from tonight's show, all that changed. Over the seven years the syndicated "WML?" ran, Miss Newman made a total of four mystery guest appearances between 1968 and 1974. In addition, Phyllis did at least five sets of appearances as a guest panelist, as early as the second week of the syndicated version in 1968 and up to 1970. Also, tonight Arlene introduces second-time "WML?" guest panelist Gene Rayburn as "the most effervescent man on television." Nowhere was this more evident than on the "wild and crazy" 1970's version of "Match Game," the far more staid version of which was running at the time of this episode.
      (3) MYSTERY GUEST - PART I: At the time of tonight's show, Hugh O'Brian was appearing in the play "Cactus Flower." Interestingly, Lauren Bacall, who also appeared in the same play on Broadway, had been a mystery guest on the "lost" EPISODE #870. This comedy, adapted by former "WML?" guest panelist Abe Burrows from the French play "Fleur de Cactus," was made into a movie in 1969, starring Walter Matthau, Ingrid Bergman and Goldie Hawn. The film's director, Gene Saks, was married to actress Beatrice Arthur between 1950 and 1978. Miss Arthur, who at the time of tonight's show was appearing in the Broadway musical "Mame" (and later appeared in the 1974 movie adaptation of same), went on to greater fame as "Maude Findlay" on the 1972-1978 TV series "Maude," and then as "Dorothy Petrillo Zbornak" on the 1985-1992 hit series "The Golden Girls," the latter of which also co-starred another former occasional "WML?" guest panelist, Betty White, as "Rose Nylund."
      (4) MYSTERY GUEST - PART II: During the post-game chat, Gene Rayburn mentioned that he did a taped interview with Hugh O'Brian from Vietnam. This was likely a reference to an interview that aired on the 1955-1975 NBC radio weekend series "Monitor," on which Mr. Rayburn was a host at the time. Other famous figures who were involved with the program for many years included former "I've Got a Secret" panelist Henry Morgan, the comedy team of Bob & Ray (Bob Elliott and Ray Goulding), and "WML?'s" own "grande dame" Arlene Francis. There is a tribute website to this venerable radio series, the link of which can be found below:


      (5) "WML?" CREW CREDITS AND CREDITS CRUNCH WATCH: As with the live EPISODE #870, David Roth is credited tonight as associate director. And GSN yet again did right by its steadfast and loyal audience by running the end credits in full screen mode on February 24, 2008.
      (6) GSN's February 24, 2008 airing of tonight's next-to-last CBS "WML?" episode was followed by an edition of "I've Got a Secret," hosted by Garry Moore and with the "regular" panel of Bill Cullen, Betsy Palmer, Henry Morgan and Bess Myerson, which originally emanated "live from New York" on May 20, 1963. The celebrity guest was Morey Amsterdam. - W-B (2008)

      MEANWHILE, IN THE WORLD OF RADIO: Seven hours after tonight's edition commenced airing, at 5:30 AM on August 28, 1967, WCBS (880 AM), up to this point a MOR (middle-of-the-road) station with increasingly failing ratings in competition with WNEW (1130 AM) and WHN (1050 AM), inaugurated an all-news radio format called "Newsradio 88." This format change was adopted to compete with 1010 WINS, which had been "all-news, all the time" since April 19, 1965. However, at the time of the switch, the "Newsradio 88" format was initially in effect from 5:30 AM to 8:00 PM, expanding up to 11:30 PM in early 1968 ("Music 'Til Dawn," an overnight music show sponsored by American Airlines, ran from 11:30 PM to 5:30 AM up to January 1970). The new format also premiered on the FM station (101.1), as several hours before, a helicopter crashed into the High Island transmitter where WCBS and WNBC (660 AM) shared facilities. In the early years, among the news reporters and anchors included such future broadcasting legends as Ed Bradley, Charles Osgood and former football great turned sportscaster Pat Summerall. In its early years, the "Newsradio 88" format was severely hampered by several CBS network commitments including Art Linkletter's show and the long-running "Arthur Godfrey Time," as well as the overnight "Music 'Til Dawn." WCBS largely moved more towards a total all-news format after "Music 'Til Dawn" ended in January 1970, and finally achieved that goal after "Arthur Godfrey Time" came to an end on April 30, 1972, exactly 27 years to the day after its 1945 debut. For the rest of the 1970's, WCBS had a decisive ratings lead over 1010 WINS. Even today, years after its heyday, WCBS remains one of the top all-news stations in the United States, leading in suburban areas while WINS leads in the city. - W-B (2008)