I have news for you, 'classic tv' (if you haven't noticed already)....the fact that "neophyte" Ben Mankiewicz is hosting TCM's Saturday afternoon movie schedule [and "CARTOON ALLEY" before that- why not someone like Jerry Beck, who KNOWS about classic animation??] is proof that they desperately want "younger" audiences to tune in. His turns are just a small sampling of what's to come; the promos they're running are further "storm warnings".
TCM is commercial free, but it's owned by a company that hopes you sample its other channels that all have commercials.
What's wrong with Turner Broadcasting wanting younger audiences to tune in ? Remember the part in the Gil Fates book about the advertising credo that after somebody turns 40, his / her buying habits are very difficult to change? It's true. If by 40 you haven't settled on a good deodorant or soap or -- depending on your body -- powder as in Shower To Shower, then you've probably had a few tiffs with co - workers about body odor. That's not much fun. If you don't know what kind of food you can cook and / or pig out on by the time you're 40, you probably know whether your body prefers Tums or Alka Seltzer.
Cable TV executives who aim at younger audiences are NOT saying it's wrong to age. They're NOT saying it's wrong to hang on to a piece of entertainment or sports from a long time ago. They know you can buy a DVD of almost anything that has been revived on a cable channel. That's common knowledge.
What the executives are saying is that they're under pressure from advertisers to try to change people's buying habits. That's all. If you Tivo stuff and then save it to DVD, or if you buy a DVD on amazon.com, then you don't have to worry about somebody else switching deodorant brands.