What's My Line? Forums

CBS (ended 1967)

The Look of "What's My Line?', Flip Cards, Set Design & More

  • Avatar of ymike673

    ymike673

    [101]Feb 26, 2006
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    As with all previous changes in the opening. it occured in the middle of the season. WML must be the only show that would not change its opening at the start of the season.
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  • Avatar of billsav57

    billsav57

    [102]Feb 27, 2006
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    I knew the change was coming any week now, but they do seem to just drop them in ... I figured it would be at the start of a month or something, but they rolled it out on April 8.
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    mehitable

    [103]Feb 27, 2006
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    Being the noob that I am, I had no idea that a change was a-coming. Shocked the hell outta me.
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  • Avatar of stillcountry

    stillcountry

    [104]Mar 12, 2006
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    billsav57 wrote:
    Yes, there were a few introducing Allstate. There also was about a second of a Kellogg's commercial that sneaked in the other night.

    I seen that and I hope we see more of them sneaking in!!
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  • Avatar of outoffog

    outoffog

    [105]Mar 27, 2006
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    Sponsorship breakdown:

    1950-'56 Jules Montenier, Inc. {Stopette, Finesse; to 3/56}
    1953-'57 Remington-Rand {Remington electric shaver,
    Remington typewriters, "UNIVAC", etc.; 9/53-12/57}
    1956-'58 Helene Curtis (successor to Jules Montenier, Inc.)
    {Helene Curtis, Suave, Finesse, etc.; 4/56-12/58}
    1958-'59-'60 Florida Citrus Commission {Florida orange
    & grapefruit juice; first few weeks of year}
    1958-'65 Kellogg's {Kellogg's cereals; 4/58-9/65}
    1959-'60 Sunbeam Corp. {Sunbeam appliances; 1/59-12/60}
    1961-'62 Allstate Insurance [1/61-9/62]
    1962-'64 Pharmaceuticals, Inc. (later folded into the
    J.B. Williams Co.) {Geritol, etc.; 10/62-9/64}
    1965 Brown & Willamson Tobacco Co. {Kool cigarettes;
    9/65-12/65}
    1965-'67 Particpating sponsorship {Procter & Gamble;
    Johnson's Wax, etc.}

    I BELIEVE THIS IS ACCURATE.

    And by the way, Block Drug Company manufactured "Dentu-Creme"
    and "Py-Co-Pay" toothbrushes in the early '60s.
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  • Avatar of W-B

    W-B

    [106]Mar 27, 2006
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    outoffog wrote:
    Sponsorship breakdown:

    1950-'56 Jules Montenier, Inc. {Stopette, Finesse; to 3/56}
    1953-'57 Remington-Rand {Remington electric shaver,
    Remington typewriters, "UNIVAC", etc.; 9/53-12/57}
    1956-'58 Helene Curtis (successor to Jules Montenier, Inc.)
    {Helene Curtis, Suave, Finesse, etc.; 4/56-12/58}
    1958-'59-'60 Florida Citrus Commission {Florida orange
    & grapefruit juice; first few weeks of year}
    1958-'65 Kellogg's {Kellogg's cereals; 4/58-9/65}
    1959-'60 Sunbeam Corp. {Sunbeam appliances; 1/59-12/60}
    1961-'62 Allstate Insurance [1/61-9/62]
    1962-'64 Pharmaceuticals, Inc. (later folded into the
    J.B. Williams Co.) {Geritol, etc.; 10/62-9/64}
    1965 Brown & Willamson Tobacco Co. {Kool cigarettes;
    9/65-12/65}
    1965-'67 Particpating sponsorship {Procter & Gamble;
    Johnson's Wax, etc.}

    I BELIEVE THIS IS ACCURATE.

    And by the way, Block Drug Company manufactured "Dentu-Creme"
    and "Py-Co-Pay" toothbrushes in the early '60s.

    I figured that both Dentu-Creme and Py-Co-Pay were part of the same "family," thus one being a billboard sponsor and the other having their name on the panel desk and write-in chalkboard. And on the set front, it looks like the 1964-1965 season is when Willard Levitas' set design is replaced with John Ward's, with the changes in background, desks, center pattern at the entrance point etc.
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  • Avatar of ymike673

    ymike673

    [107]Mar 28, 2006
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    outoffog wrote:
    Sponsorship breakdown:

    1950-'56 Jules Montenier, Inc. {Stopette, Finesse; to 3/56}
    1953-'57 Remington-Rand {Remington electric shaver,
    Remington typewriters, "UNIVAC", etc.; 9/53-12/57}
    1956-'58 Helene Curtis (successor to Jules Montenier, Inc.)
    {Helene Curtis, Suave, Finesse, etc.; 4/56-12/58}
    1958-'59-'60 Florida Citrus Commission {Florida orange
    & grapefruit juice; first few weeks of year}
    1958-'65 Kellogg's {Kellogg's cereals; 4/58-9/65}
    1959-'60 Sunbeam Corp. {Sunbeam appliances; 1/59-12/60}
    1961-'62 Allstate Insurance [1/61-9/62]
    1962-'64 Pharmaceuticals, Inc. (later folded into the
    J.B. Williams Co.) {Geritol, etc.; 10/62-9/64}
    1965 Brown & Willamson Tobacco Co. {Kool cigarettes;
    9/65-12/65}
    1965-'67 Particpating sponsorship {Procter & Gamble;
    Johnson's Wax, etc.}

    I BELIEVE THIS IS ACCURATE.

    And by the way, Block Drug Company manufactured "Dentu-Creme"
    and "Py-Co-Pay" toothbrushes in the early '60s.


    I hope GSN does not skip the shows from 9/65-12/65 because they were sponsored by a cigarette company. The final shows with Dorothyon the panel would be in those episodes.
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  • Avatar of W-B

    W-B

    [108]Mar 28, 2006
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    I seemed to remember that the last time those shows aired, they edited the "sponsored by" part out. But it is rather fortunate, on another level, that "WML?" no longer had sponsors' products emblazoned on the panel desk and atop the write-in chalkboard by that point. Fortunately, the last time Miss Kilgallen's last "WML?" appearance aired, I taped it.
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  • Avatar of The1Factotum1i1

    The1Factotum1i1

    [109]Mar 28, 2006
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    They merely truncate the opening credits on the cigarette sponsored episodes, and you'd never know that you'e not smoking cool enough til you move up to KOOLs. Well that's what their annoying jingle asserted.
    At the end, other frequent sponsors were SHELL oil and AUTOLITE.
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  • Avatar of ymike673

    ymike673

    [110]Mar 28, 2006
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    W-B wrote:
    I seemed to remember that the last time those shows aired, they edited the "sponsored by" part out. But it is rather fortunate, on another level, that "WML?" no longer had sponsors' products emblazoned on the panel desk and atop the write-in chalkboard by that point. Fortunately, the last time Miss Kilgallen's last "WML?" appearance aired, I taped it.


    I actually started recording the episodes with 9/65 but I would not want to see other people miss out this time around. I guess we will know for sure in about 5 months. At least we lucked out because WML seems to be the only 50's G-T (Along with BTC) that did not have a cigarette sponsored for most of its run.
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  • Avatar of ClassicTV

    ClassicTV

    [111]Mar 28, 2006
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    With the current set, whenever there's a two-shot of John Daly and the guest seated next to him, my eyes are always drawn to those two black vertical lines between them on the wall. I'm guessing that the lines were deliberately there to break up the monotony of the dominant B&W pattern on the wall and to add some visual interest.

    But to me they look like two seams where the wall or the wall covering was joined together, and they're not even straight seams at that. There also appears to be no aesthetic reason for the amount of space between them. If those lines were just a little to the right or left, they would be out of camera range most of the time. I find myself thinking, of all places to have obvious seams on the wall, why have them just behind where the emcee sits?
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  • Avatar of outoffog

    outoffog

    [112]Mar 28, 2006
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    I should revise one bit of information on the "sponsorship breakdown" I recently posted: beginning in September of 1964, Kellogg's was the ONLY "alternate sponsor". Participating sponsors filled the alternate weeks for the rest of the series. At the same time, the billboards on the panel's desk and sign-in board were eliminated as well, explaining the slight difference in set design {"TO TELL THE TRUTH" also eliminated their alternate sponsor's signs on the nighttime edition as well, at that time}. The sponsor's influence on these shows had begun to shift towards the producers and the networks....
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  • Avatar of ymike673

    ymike673

    [113]Mar 29, 2006
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    outoffog wrote:
    I should revise one bit of information on the "sponsorship breakdown" I recently posted: beginning in September of 1964, Kellogg's was the ONLY "alternate sponsor". Participating sponsors filled the alternate weeks for the rest of the series. At the same time, the billboards on the panel's desk and sign-in board were eliminated as well, explaining the slight difference in set design {"TO TELL THE TRUTH" also eliminated their alternate sponsor's signs on the nighttime edition as well, at that time}. The sponsor's influence on these shows had begun to shift towards the producers and the networks....


    Its a good thing those sponsor billboards were elimated in 1964. From Sept-Dec.1965 WML had a cigarette sponsor.(Kools) If the sponsor's product name was still being displayed, under GSN's new anti-tobacco policy all those episodes would probably be skipped. And of course that would include all of Dorothy's last episodes.
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  • Avatar of agent_0042

    agent_0042

    [114]Jun 23, 2006
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    Sorry to revive an old thread --- but with all of the editing they do anyway, why couldn't they just blur the name out or something? That's not hard, is it? Of course, it's academic anyway, since the name doesn't appear on the billboard, but I'm just saying.
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  • Avatar of outoffog

    outoffog

    [115]Jun 28, 2006
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    GSN doersn't have the time, interest or money to present "I'VE GOT A SECRET", "TO TELL THE TRUTH", "TWO FOR THE MONEY", etc., with the tobacco sponsor's billboards and products "blurred" or "blacked out". Unfortunately, they feel those shows only appeal to those viewers up in the wee hours of the morning. That's the way it is to them........ 
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    agent_0042

    [116]Jun 28, 2006
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    I got it. Basically it would be too much trouble to them...
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    W-B

    [117]Jun 28, 2006
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    agent_0042 wrote:
    I got it. Basically it would be too much trouble to them...

    Which would likewise be the case if by any chance, a color videotape of an original WML? episode from its final season were to somehow show up (not broody rikery at this pernt)

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  • Avatar of ymike673

    ymike673

    [118]Jun 29, 2006
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    W-B wrote:

    agent_0042 wrote:
    I got it. Basically it would be too much trouble to them...

    Which would likewise be the case if by any chance, a color videotape of an original WML? episode from its final season were to somehow show up (not broody rikery at this pernt)



    I would guess if a color episode did turn up GSN would air it.
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  • Avatar of yea124

    yea124

    [119]Sep 20, 2007
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    hi
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  • Avatar of agent_0042

    agent_0042

    [120]Jan 2, 2008
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    Seeing an episode from the second season as we did for the New Year's Eve special, and then having that followed up by one from the regular rotation we've been in really highlights how far the show came. Just the overall look of the video is better, for one thing. Gone are the old sponsor banners and weirdly stylized flip-cards, everything looks so much more polished and neat. And nobody's smoking. It's a major difference.
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