CBS (ended 1967)
|I agree with you. Did not want to see BTC replace IGAS. Who sponsored TTTT in 1965?. If it was a cigarette company GSN will never air those shows.|
Anything will be better than Beat the Clock. And I enjoyed The Name's the Same when it was run on GSN before, especially the episodes with Robert Q. Lewis.
No one despises cigarette smoke more than I do, but I agree that historical cigarette ad references shouldn't be a deterrent to airing an episode. It's just silly. We still see Henry Morgan lighting up during I've Got a Secret episodes, but they don't cut that out.
Thanks, Mike, for the heads-up. I was wondering what GSN was going to air after I've Got a Secret.
|I like The Name's the Same and also enjoyed seeing it when it was on before. Perhaps I'll tune in every so often. Agreed about Beat the Clock -- it would have been terribly tiresome if they had aired it again. It's just not that great a show.|
If GSN has any hope of attracting a larger audience for any of the Beat the Clock episodes, the network should isolate the episodes on which James Dean demonstrates the stunts. If GSN schedules a block of the Dean episodes for several weeks or however long the cycle would last, advertisements would grab millions of Dean fans.
I've never seen James Dean on this show, but I've seen Franklin Heller's 1987 video interview with an official of what is today the Paley Center for Media. On it he provides details of Dean's stint on Beat the Clock, which Heller directed. He says Dean got the job after having worked for Heller on a previous occasion, which was on a live anthology show on which Betsy Palmer played Dean's girlfriend. Heller also says that he and Mark Goodson fired Dean because he was so physically well-coordinated they were worried the viewing audience would think he was an acrobat and the contestants would hurt themselves imitating him. Visit the Paley Center to hear this.
Imdb.com lists the Dean/Palmer anthology episode that matches Heller's description as "Death Is My Neighbor" broadcast on August 25, 1953. The series title was Danger. Someone other than Heller is credited for directing the episode, but that doesn't mean Heller lied in his 1987 interview. He could have co-directed it without credit. Credits for live anthology shows in 1953 easily could have been incomplete. The sitcom Mama, which aired live for approximately six years, usually omitted the make-up artist. Robin Morgan, the actress who played Dagmar, the little girl in the family, said in her memoir that this man's first name was Pietro, also known as Peter. The cast considered him part of the family, but I've seen three kinescopes and the credits do not list a Pietro or Peter.
|No one despises cigarette smoke more than I do, but I agree that historical cigarette ad references shouldn't be a deterrent to airing an episode. It's just silly. We still see Henry Morgan lighting up during I've Got a Secret episodes, but they don't cut that out.|
I also am a cigarette smoke hater, but I believe that GSN's policy (of not airing shows with blatant reference to cigarette advertisers) is done to comply with Federal Law, which bans all television advertising of cigarettes. This law places no restrictions on the use of tobacco products by people during television broacasts, probably because the industry would have objected if they were prohibited from showing vintage movies, many of which contain scenes of characters smoking.
If memory serves me, this law took effect on January 1 or either 1971 or 1972, and the last such commercial to appear was a Virginia Slims spot that appeared during "The Tonight Show," just seconds before midnight on the day before.
That farewell to tobacco ads was New Years Day 1971, which was a year and several months after the 1969 passage of the bill by U.S. Congress that made them illegal. Yes, the Virginia Slims commercial on the Tonight Show was the last one. I have a DVD that shows most of the ad, with its musical jingle voiced over by Jack Perkins, narrator of the A & E Network documentary on television cig ads that included the final Slims ad. A & E broadcast the documentary twice on the same night in December of 1992. It planned a third broadcast for many months, finally repeating it on a morning in 1994 that turned out to be the morning when Jacqueline Kennedy Onassis' death was the big story. (You will find on several web sites that she died between 10 and 11 p.m., but many people were asleep then, which made the story reach its peak early the following morning.) A & E repeated the cigarette ad show at seven a.m., so very few people watched it, much less recorded it. I recorded it.
How did A & E get away with violating that federal law in 1992 and 1994? Even a documentary on an educational basic cable channel is prohibited from reviving an old tobacco ad. How did GSN get away with violating the law between 1994 and 2004? It put the cigarette logos on the air many times during that decade. Moreover, during 1994 and 1995, GSN included original commercials in some of its reruns of Goodson shows. Satellite viewers saw Salem ads for To Tell The Truth and Kool ads from the fall 1965 season of What's My Line?. Maybe GSN got away with it because it was available to relatively few people prior to 1998, which is when DirecTV got it. In 1994 and 1995 you needed a seven - foot satellite dish to see GSN, then known by the entire words Game Show Network. Very few cable systems had it. Franklin Heller told a letter writer in 1997 that the network was not available to him in his home near New Haven, Connecticut. He died three months later. Gil Fates told several correspondents that he, too, could not watch his achievements. Greenwich, Connecticut was a very upscale place in the late 1990s, but a seven - foot satellite dish was necessary to see old game shows. Clearly, GSN had a much smaller audience then, and it attracted much less attention on web sites and in newspapers. So the FCC might have overlooked the tobacco ads and logos.
|I'm happy that GSN is going to run The Names the Sameagain. When they ran it last time--I did not tape the shows--so now I have a second chance. It is unfortunate that the first year of the show doesn't exist today.|
The law pertains to broadcast, not cable TV. That is why A&E could play the Virginia Slims jingle. And as long as GSN does not air the actual cigarette commercials they are not violating the law anyway.
|I'm sure the Swanson company is happy about this -- more free advertising for them! |
Assuming we get far enough into the show's run for the sponsor switch to appear.