When WWE bought out the old ECW federation, most fans were salivating at the prospect of hardcore extreme wrestling matches featured on TV every week. But as the weeks and months have gone by, many have labelled ECW as the C-brand of the business.
Admittedly, the recent editions of ECW have been less than extreme, but the show has been a decent breeding ground for new superstars to find their feet in the business. Wrestlers like Evan Bourne and Jack Swagger have become stars on this brand, whereas if they had been brought to Smackdown! or RAW, they wouldn't have had anywhere near the exposure they've had to this point.
With arguably the best commentator in the business right now in Matt Striker, and some great talent coming through such as Jack Swagger and Tyson Kidd, the show will start to get some more respect, especially after Wrestlemania 25 when they will (hopefully) stop using half an episode each week to promote the other 2 brands and become a great entity in itself.