The WWE has doomed his character so many times. Why not just have your monster heel give up after a couple kicks to the knee.
Ryback's character sucks and his booking is even worse. The fact that he hasn't won a PPV match in almost a year is a joke, and the fact that he's in this meaningless feud with Jericho is a bigger joke. He's doesent get a reaction (unless it's the frequent "goldberg" chant).
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