|As many of you have notice, WWE has taken to promoting what WWE-centric personalities and topics are trending on Twitter with on screen graphics and mentions during comments, a promotion that began on Sunday's Vengeance PPV. |
It would appear that the cross-promotion is not the company looking to show how hip they are, but is instead could be part of a deal to cross-promote Twitter.
In recent weeks, it was revealed that one of the things Twitter is doing to remain relevant and grow is to reach out to influential personalities, including actors, to get them on board with the micro-blogging service as a way to grow users and eventually design ways to advertise directly to their followers. The personalities who do so would then receive better "real estate" in Twitter searches.
It's certainly not a stretch to see WWE's integration of Twitter into their programming as the company's version of exactly that strategy, pushing their own "Universe" towards that end. WWE moves their audience to join Twitter and utilize its services and in turn, their brand awareness within Twitter users and searches grow, helping make the company get in front of new eyeballs beyond their own audience.