His frequent firings-and threats of being fired-were lampooned in a 1970's Miller Lite beer commercial in which Steinbrenner tells Martin, "You're fired!" to which Martin replies, "Oh, no, not again!" After Martin's real-life re-hiring, the commercial was resurrected, only with Steinbrenner's line redubbed to say, "You're hired!"
Martin was played by John Turturro in the 2007 ESPN mini-series "The Bronx is Burning", which follows the tumultuous summer of 1977 in New York.
Was the manager of the Yankees five different times after repeatedly being fired and then re-hired.
Was killed in a car crash on December 25, 1989.
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