4400 fans plant seeds of renewal at USA
By Tim Surette - TV.comJericho-like campaign to save sci-fi show sees fans sending in sunflower seeds to network.
Note to television studios: If you want an almost endless supply of nuts and grains, simply cancel one of your shows that enjoys a cult status.
The near-death experience of CBS's Jericho provided the networks' employees with more peanuts than they could handle, as irate fans sent in truckloads of the legume to protest the show's cancellation. The decision to send nuts was a play on one of the more spirited parts of dialogue from the Jericho season finale.
And in a world where corporations generally look at their customers with contempt, CBS did something rather strange: It listened, and gave the show a second chance at life (season two premieres February 12).
With precedent sent, it seems that every fan of every canceled show thinks that a few tons of foodstuffs can change studio executives' minds.
The latest fans to rally support through the inundation of snacks are doing so in support of The 4400, which was unceremoniously canceled by the USA Network in December, alongside The Dead Zone.
This time, sunflower seeds are the "gift" of choice, as they were the favorite snack of the character Dr. Kevin Burkhoff (played by Jeffery Combs), according to the Associated Press.
A Minnesota-based company named Giant Seeds has been the beneficiary of the campaign, and had sent off more than 1,700 bags of sunflower seeds as of Thursday.
After Jericho was successfully revived, fans of other recently canceled shows have attempted similar campaigns, with no success. Veronica Mars fans shipped off Mars Bars to the CW, and Journeyman fans are currently trying to convince NBC to change their minds with boxes of Rice-A-Roni.
The 4400 debuted in 2004 and follows a group of abductees who have mysteriously returned to the Pacific Northwest with unexplained new abilities. For more on The 4400, check out TV.com's previous coverage.

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