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Score: 7.9 Good 42 votes

Once Upon a Time

Episode Number: 1    Season Num: 1    First Aired: Wednesday September 21, 2005    Prod Code: 401B
Sixteen wannabe-Apprentices for Martha Stewart meet their idol herself in New York City on the first day of their job interview. The teams are thrust into the task of creating a children's book, and as one team risks everything for a odd storyline, the other plays it safe by relying on a focus group. Who will succeed? Who will fail? And who will be The Apprentice: Martha Stewart?

Cast and Crew

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Star: Martha Stewart (The Boss)

Notes

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When Martha fires someone she says "You just don't fit in". After she fires someone she writes them a letter telling in detail why she fired that person and writes a little of their strong points. (edit)
Martha's sidekicks are MSLO chair Charles Koppelman and daughter Alexis Stewart. (edit)
Technical Similarities To The Apprentice (Donald Trump)



- The overall format of the show is exactly the same

- All the music and audio cues are directly from The Apprentice's sound files

- The closing theme is the same

- Font styles for on-screen text are the same (edit)
The Apprentice: Martha Stewart's theme song is The Eurythmics' "Sweet Dreams (Are Made Of This)." (edit)

Quotes

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Howie: I think I'm falling in love with Martha Stewart. (edit)
Jim: You don't tell me what to do, I tell you what to do. (edit)

Trivia

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Reward: Martha takes Primarius to diner with her; they seem to have sushi. (edit)
Conference Room: Jeff (project manager), Dawn, and Jim. Fired: Jeff (edit)
Cumulative Team Standings:
Matchstick: 0-1
Primarius: 1-0 (edit)
Charles, one of Martha's aides, reveals that he actually knows one of the candidates, Bethany, because his daughter is one of her friends. (edit)
The Project Managers in this episode are Jeff for Matchstick and Dawna for Primarius. Dawna's team wins. (edit)

Allusions

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This episode does not have any allusions. Add some now!
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Community Reviews (3)

 
8.6
Great
Once Upon a Time
"Pilot episode"
The Apprentice: Martha Stewart a new personal favorite
Continue » Posted Nov 13, 2005 6:59 am PST
8.0
Great
Once Upon a Time
"Pilot episode"
It holds promise
Continue » Posted Sep 22, 2005 8:42 am PST
9.2
Superb
Once Upon a Time
"Pilot episode"
Martha Stewart begins her business mogul comeback with a new daytime talk show and her own version of The Apprentice created by Mark Burnett. Her version of The Apprentice incorporates themes of both domesticity and corporate success that attest to her nu
Continue » Posted Sep 22, 2005 12:03 am PST
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Episode Vital Stats

 
Episode: Once Upon a Time
Season Number: 1
Episode Reviews: 3
Episode
Score:
7.9 Good 42 votes
Rating Statistics:
great: 12 (29.3%)
perfect: 10 (24.4%)
good: 6 (14.6%)
superb: 5 (12.2%)
Other: 8 (19.5%)
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