Designing Experiences Through Make Believe The ability to imagine compelling new experiences lives within us all. To tap into it, we must escape from the fetters of legacies, assumptions and technology-driven innovation. We must return to the wonderful world of make believe. Children have an uncanny ability to immerse themselves in experiences and see the world through fresh eyes. Through recent projects, I’ve been delighted to discover we can still awaken these latent abilities in ourselves and our clients.moreless
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