Adaptive Path



No Editor

User Score: 0

Episode Guide

  • 2011
    • How to identify and address the situation where a web design project calls for more fundamental changes to the service in order to create great user experiences.
    • Several years ago, Intuit realized that it had strayed from its roots and was no longer creating the most intuitive experiences on the market. With a culture that highly regards the customer, Intuit was ripe to integrate Design Thinking. Learn how Kaaren Hanson’s team and key executives are making Design Thinking a core competence, driving customer and revenue wins, and helping to re-invent the company culture.moreless
    • As technology and consumer demand fuel an evolution into new channels, businesses are struggling to respond. Needs and behaviors change as people discover new ways to purchase and use services across channels. Fewer and fewer customers center their interactions around a single touchpoint. Successful companies are meeting this challenge by creating “service ecosystems,” dynamic, interconnected touchpoints that sustain conversations with the customer, build relationships with the brand and, ultimately, feed business growth. But the question –especially with rigidly siloed companies — is how to do it? Drawing from the experience of a cross-channel personalization team led by Cindy at R/GA, this presentation addresses the challenges of planning and coordinating experiences across touchpoints. How do we convince business of the value of the ecosystem? How do we integrate and balance marketing and customer experience strategies? What operational changes need to occur to make it happen? Her hope is that you’ll walk away from the presentation armed with some practical insight that will help your team prepare for the advent of these challenges.moreless
    • The Role of User Beliefs in the Adoption of New Software This is about bringing new software into a well established organization, one with a storied history – landing astronauts on the moon. To successfully bring a new software capability to mission control, the users must strongly advocate for the software. How are users opinions formed and communicated in this bounded community? Word of mouth, e-mails, data, misunderstanding, superimposing of desire on top of “real” information – all play a part in the formation of user opinion, which, ultimately decides the fate of the software.moreless
    • Adobe came to Adaptive Path and asked us to use Flash Catalyst to create something in three weeks. Anything. After a company-wide brainstorm produced a number of promising ideas, we designed a touchscreen experience for supermarkets that educates and empowers consumers to make better food choices. Adobe got a tangible example of the versatility of its product, and we leaved that we could lay the foundation for something entirely new in a very short time frame. Adobe produced this video, it can also be found here:moreless
    • In 2007, Blogger Amy Tenderich posted her "Open Letter to Steve Jobs" in April, pleading with the Apple CEO to apply some of that company's design expertise to improving the lives of the 20 million American diabetics who rely on technology to manage their condition every day. Amy asked for better products for diabetics, but we recognized that those products had to add up to an experience that would satisfy their emotional and psychological needs. So we set out to develop an experience design concept that addressed user behavior and psychology as well as current technological trends to project how insulin pumps and glucose meters might work five years from now.moreless
    • UX Week 2008 | Peter Merholz | Welcome to UX Week 2008
      The field of user experience continues to rapidly evolve, and UX Week, now in its fifth year, adapts with it. We’ve designed UX Week to help you stay on top of this emerging discipline, and we’ve invited the leading thinkers and designers to guide you. At Adaptive Path, we’re passionate about delivering great experiences that improve people’s lives. In our work, we see organizations coming to grips with the complexity of serving their audiences in an increasingly connected world. We believe that user experience practitioners are in a prime position to tackle this challenge for their organizations, and we’ve programmed UX Week to give you the tools for such leadership. While the Web continues to be crucial, it should no longer be the sole focus of UX practitioners. Successful experiences require coordination across multiple delivery channels, including mobile, software, media, physical environments, email, postal mail, and more—and such complexity challenges typical organizational processes. UX Week will help you understand how to integrate with, and, at times lead, cross-functional teams.moreless
    • User Experience is a relatively young field. Its time can easily be measured in years, not decades, like marketing; not centuries, like architecture. There are no textbooks, few how-to manuals, and no clear career paths for leading an organization to deliver great experiences. Yet great experiences are being brought to market by leaders who aren’t just getting lucky, they are succeeding again and again. Great experiences are driven by creative leaders who have honed their own deep discipline for communicating, creating, and making decisions. The creative leadership of experience is a discipline, with its own special talents, skills, and challenges that we should recognize, improve, and meet.moreless
    • MX 2008 | Highlights
      Episode 02.09.11
      As the business value of design becomes clearer, creative managers building the next generation of products and services are confronted with an increasingly demanding set of challenges. MX brings thought leaders from IDEO, Google, The Mayo Clinic, Cisco, and many others, to show you what it takes to get great experiences out into the world. MX goes beyond typical design management discussions that remain focused on traditional concerns of print and brand, toward a new frontier of innovative products and service-oriented experiences.moreless
    • ‘Social software’ is in a transition period from a fad/feature to becoming the infrastructure of good products and future services, serving as the foundation of new social utilities. Citing examples from developing Dopplr, and other services, Matt Jones will discuss recent trends in social software, object-centered sociality, baking ettiquette into design (Dopplr), the “disappearing social network is the computer,” beginnings of social infrastructure (opensocial, xfn, hcard, openID), personal informatics, and everyware and social networks.moreless
    • Most mobile features and services have little-to-no value to the common, everyday user of mobile devices. The results of field studies in the US, Europe, and Asia share an eerily similar user sentiment: “A phone is just a phone. I use it to make calls... maybe text,” or “The Internet on my phone is too slow... and too expensive,” or “It’s too complicated. Why can’t it just be simpler?” While the iPhone and Nokia N95 are heralded as the answer to delivering value to users, friction remains. User experiences on mobile devices remain broken because they are modeled after the PC computing experience and the rigid structure and brittleness of technology instead of the fluidity and grace of human experience. The friction between the current mobile experiences of everyday people and the promise of mobile technology is evidence of an important shift in not only how we view mobile phones but also how we think of computing and the opportunity designers and user experience professionals have in shaping that future.moreless
    • The healthcare experience is a physical and emotional journey. The experience deals with human well-being, and is literally often a matter of life or death. Yet, even in the most remarkably emotional industry, many organizations develop and implement services that remove consideration of human emotions. Why? Incorporating human needs and emotions can add significant complexity to any effort, and traditional business/quality methods don’t offer a reliable or effective way to incorporate the consideration of these elements. In this session, you’ll learn Ryan’s proven techniques for integrating the complexity of human emotions into all elements of experience design.moreless
    • Sustaining consistent, high-quality output is an ongoing challenge for designers, managers and others charged with creative responsibilities. This is especially true in a fast-paced work environment. But we are not the first to face this problem. Our colleagues in other creative disciplines have dealt with these same issues and developed effective ways to not only support their efforts, but to excel while doing so. From them, we can gain insight into our own work. The Neo-Futurists, a Chicago-based theater company, has developed a unique system for the ongoing development and performance of new work. Their production, Too Much Light Makes the Baby Go Blind, includes 30 plays in 60 minutes, with the group producing two to twelve new plays each week. Over eighteen years, the company, which has been fertile ground for many artists, has always focused on creating compelling stories and sharing these with their audience. In this session, Jay Torrence and Sarah B. Nelson will discuss how the Neo-Futurists have managed their creative environment, both as individual contributors and as a supportive group of artists. They will look at the mechanics of the Neo-Futurists’ production Too Much Light Makes the Baby Go Blind and discuss the specific techniques, attitudes and approaches members of the company have used to inspire, develop and support great work.moreless
    • TV’s in trouble. It might be terminal, but don’t lose hope. Using their cable and satellite TV network along with their social news website, Current is experimenting across both media, looking for a cure. It seems obvious that bringing web-style interactivity to the passive TV screen is the answer, but… what does this mean? Rod Naber and Dan Levine of Current will show you what they’ve learned — what’s worked and what hasn’t — and what they’re doing next.moreless
    • How will computer games change the way we experience reality in the future? In this session, Jane McGonigal explores this topic, focusing specifically on the future of happiness and cultural engagement from a game designer's perspective. Jane argues that game designers are already incredibly adept at optimizing human experience, making it possible for them to create future games that will increasingly become the interfaces for our everyday lives. She also teaches design strategies and emerging technologies to empower you to design better real-world experiences , solve challenging problems, architect more powerful communities and engineer more engaging systems.moreless
  • 2010
  • 2009