User Experience is a relatively young field. Its time can easily be measured in years, not decades, like marketing; not centuries, like architecture. There are no textbooks, few how-to manuals, and no clear career paths for leading an organization to deliver great experiences. Yet great experiences are being brought to market by leaders who aren’t just getting lucky, they are succeeding again and again. Great experiences are driven by creative leaders who have honed their own deep discipline for communicating, creating, and making decisions. The creative leadership of experience is a discipline, with its own special talents, skills, and challenges that we should recognize, improve, and meet.moreless
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