Adaptive Path

Season 2011 Episode 02.09.11

MX 2008 | Ryan Armbruster | How Emotion Transforms Experience

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The healthcare experience is a physical and emotional journey. The experience deals with human well-being, and is literally often a matter of life or death. Yet, even in the most remarkably emotional industry, many organizations develop and implement services that remove consideration of human emotions. Why? Incorporating human needs and emotions can add significant complexity to any effort, and traditional business/quality methods don’t offer a reliable or effective way to incorporate the consideration of these elements. In this session, you’ll learn Ryan’s proven techniques for integrating the complexity of human emotions into all elements of experience design.moreless

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