Adaptive Path

Season 2011 Episode 03.16.11

MX 2011 | Jay Trimble | Promises, Rumor, Expectations and Superstition

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The Role of User Beliefs in the Adoption of New Software This is about bringing new software into a well established organization, one with a storied history – landing astronauts on the moon. To successfully bring a new software capability to mission control, the users must strongly advocate for the software. How are users opinions formed and communicated in this bounded community? Word of mouth, e-mails, data, misunderstanding, superimposing of desire on top of “real” information – all play a part in the formation of user opinion, which, ultimately decides the fate of the software.moreless

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