Adaptive Path

Season 2011 Episode 03.17.11

MX 2011 | Kaaren Hanson | Intuits Reinvention from the Inside

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Episode Summary

Several years ago, Intuit realized that it had strayed from its roots and was no longer creating the most intuitive experiences on the market. With a culture that highly regards the customer, Intuit was ripe to integrate Design Thinking. Learn how Kaaren Hanson’s team and key executives are making Design Thinking a core competence, driving customer and revenue wins, and helping to re-invent the company culture.moreless

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