Adaptive Path

Season 2011 Episode 02.09.11

UX Week 2008 | Peter Merholz | Welcome to UX Week 2008

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Episode Summary

UX Week 2008 | Peter Merholz | Welcome to UX Week 2008
The field of user experience continues to rapidly evolve, and UX Week, now in its fifth year, adapts with it. We’ve designed UX Week to help you stay on top of this emerging discipline, and we’ve invited the leading thinkers and designers to guide you. At Adaptive Path, we’re passionate about delivering great experiences that improve people’s lives. In our work, we see organizations coming to grips with the complexity of serving their audiences in an increasingly connected world. We believe that user experience practitioners are in a prime position to tackle this challenge for their organizations, and we’ve programmed UX Week to give you the tools for such leadership. While the Web continues to be crucial, it should no longer be the sole focus of UX practitioners. Successful experiences require coordination across multiple delivery channels, including mobile, software, media, physical environments, email, postal mail, and more—and such complexity challenges typical organizational processes. UX Week will help you understand how to integrate with, and, at times lead, cross-functional teams.moreless

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