Adaptive Path

Season 2011 Episode 02.09.11

UX Week 2008 | Rod Naber & Dan Levine | TV With an API! Current at the Collision of TV and the Internet

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TV’s in trouble. It might be terminal, but don’t lose hope. Using their cable and satellite TV network along with their social news website, Current is experimenting across both media, looking for a cure. It seems obvious that bringing web-style interactivity to the passive TV screen is the answer, but… what does this mean? Rod Naber and Dan Levine of Current will show you what they’ve learned — what’s worked and what hasn’t — and what they’re doing next.moreless

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