CBS Money Watch

Season 201112 Episode 1215

The Treats Truck | Secrets of Successful Startups

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The Treats Truck | Secrets of Successful Startups
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In 2007, Kim Ima bought and rehabbed a truck that she drives around New York City, selling homemade cookies and other sweets. The Treats Truck is now a successful business. She tells hosts Laurel Touby and Jennifer Hill how she generated national publicity, landed a book deal and more.moreless
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