In this first episode, Lord Grantham and his family are reading about the sinking of the "Titanic" on 15th April, 1912. Lady Edith makes the passing comment as she looks at the newspaper that "I thought it was supposed to be unsinkable". This is important because many passengers, members of the public and even the hierarchy of The White Star Line who owned the ship believed this to be the case. Brochures and magazines printed at the time carried the words "practically unsinkable", including "Shipbuilder Magazine" which wrote a feature article saying the same. This became folklore and by the time the "Titanic" set out on her maiden voyage, just about everyone believed she could not sink.