In the future of co-branded content even the most esoteric genres will have sponsorship opportunites. Take this song by Tinny, which was created for Cadbury to let the world know that their chocolate comes from fair trade cocoa plants throughout Ghana. The original track (video above), made by UK producer Paul Epworth aka Phones and voiced by Ghanaian hiplifer Tinny, is pretty decent, but South Rakkas really takes it where it needs to be, specifically a little less commercial and more for the clubs. When we were in Ghana a couple years ago for our own hiplife story, Tinny was definitely one of the more prevalent artists being played in clubs and on radio, so it's at least a good look that the corporate heads were down for an artist with some actual credibility, and to be totally honest, is probably a good look for a Ghanaian music industry sorely in need of money and exposure.moreless
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