Joe Swanberg, Susan Buice and Kris Swanberg reminisce about their experience at South By Southwest in 2005, where four different filmmakers came with similar projects that inspired the press to dub them "Mumblecore." Steve Weiss argues that Hollywood's missed the boat by not marketing films that speak to the current generation. Though all three young filmmakers insist that they only create art for themselves, Steve eventually gets them to reveal their own use of focus groups, comprised of close friends and festival audiences. "If you fail to communicate, then you've failed as an artist," Susan concludes.moreless
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