Food. Curated.

Season 2011 Episode 03.07.11

FOOD CURATED: SEE INSIDE - Bruce Cost's Fresh Ginger Ginger Ale Factory

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FOOD CURATED: SEE INSIDE - Bruce Cost's Fresh Ginger Ginger Ale Factory
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Meet Bruce Cost , the founder of Fresh Ginger Ginger Ale by Bruce Cost , an unfiltered, pure cane sugar ginger ale made in Brooklyn, NY . I started seeing this product pop-up in my local artisan food shops last summer. Being a big ginger ale fan, I was curious to try this interesting looking chunky version of what I?m normally used to. Holding the clear bottle, you can see chopped up pieces of real ginger settled at the bottom. I was intrigued (Bruce calls this his main selling point). Turn it upside down and the ginger pieces launch into soda space, giving you this drink that is just unlike any ginger ale experience I?ve ever had. I?ll be honest, I wasn?t sure if I?d like it. But I did. I really liked it. It gave my ginger ale a third dimension ? something to chew on. And, it was just so?ginger-y. The ginger ale flavor was far more pronounced than in any ginger drink, ginger beer, ginger cocktail I?ve had. And now, I drink the stuff all the time!So, of course, I had to go see the operation for myself, meet the maker and discover how fresh ginger ale gets made. Enjoy this short video tour inside Bruce Cost?s Fresh Ginger Ginger Ale factory in East Williamsburg.moreless
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