Food. Curated.

Season 2012 Episode 11.09.12

JoJos Sriracha: Bringing More Hot Pepper Flavor to The Party

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Food is naturally different. So, I just really want to honor that variety and let the chili peppers do the talking.” Meet Jolene Collins, the founder and artisan behind Jojo’s Sriracha in Brooklyn, NY. Jolene is obsessed with sriracha. So much so, that she literally gets sad when a day passes without it. She discovered the chili sauce at age 15, when, in a hunger frenzy, she coated her tuna sandwich and potato chips with the unfamiliar condiment and did a double-take. When she recounts the story – ever so fondly – you can see she remembers the exact moment as if time stopped. A moment that maybe, just maybe, foreshadowed her destiny. So, enjoy Jolene’s spicy little story about the unlocked potential of the sriracha you know and, probably, love. She’ll have you convinced that her artisan sriracha is so much more than the average supermarket cock sauce. To purchase your first batch of this one-of-a-kind chili sauce (which I highly suggest you do) visit Love of JoJo’s Etsy store online: Thanks for watching food. curated. Happy Eating!moreless

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