Food. Curated.

Season 2012 Episode 03.15.12

New York Superfoods: Making Nutritious Chia Seed Snacks for the Driven

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Episode Summary

Meet Catherine Mangan Walsh, the co-founder of New York Superfoods Inc., an artisan health food company based in Manhattan. Catherine and her husband, Jason Walsh, live an active lifestyle. They like sports, they get outdoors, they bike, they run. They never dreamed they’d own a health food business, not until a few years ago, when they started to play around with chia seeds. Chia seeds are a type of superfood, a special category of natural food said to rich in anti-oxidants and jam-packed with nutrients. They first read about the energy-sustaining power of the chia seed when they first read “Born to Run”, a non-fiction, adventure tale about an elite tribe of world’s greatest long-distance runners: the Tarahumara Indians in Mexico. In the book, the Tarahumara predominately depend on chia seeds to fuel up before and during their 100+ mile runs – a little food fact that got Catherine and Jason curious. They wanted to try it. They wanted to see if chia seeds could power their own active lifestyles. However, their search for chia-based snacks came up empty. So, they decided to get in the kitchen and make a few products themselves. After endless testings and encouragement from family and friends, they decided to bring their ideas to market. Now, some of the top endurance athletes in the world use their products… Enjoy their story! Thanks for watching food. curated.! Happy eating!moreless

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