With over 100 million units sold, The Sims is certainly one of the most significant franchises in the history of interactive entertainment through attracting a broad and diverse world of players and online communities.This year EA launched the next generation of its flagship game, The Sims 3, which builds on the real-world experiences its players provide.During this session, Ben Bell, Executive Producer of The Sims 3, talks about the challenges the team faced designing this new game, how the community inspired the team in the process and how one confronts the task of creating a sequel with such incredibly vocal fans.moreless
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