FORA Culture

Season 2007 Episode 0417

Can Business Do Well While Also Doing Good?

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Can Business Do Well While Also Doing Good?
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Can Business Do Well while Also Doing Good? Three Leaders on Strategic Corporate PhilanthropyMarc Benioff and the software company he founded, salesforce.com are well known in the business world. But Benioff and salesforce.com are also making names for themselves in philanthropic circles. Since the company's inception, salesforce.com has donated 1 percent of its equity and income to charity, and salesforce employees are encouraged to volunteer 1 percent of their time to good causes.Benioff wrote about this approach in his first book, Compassionate Capitalism. In The Business of Changing the World, Marc Benioff has gathered together twenty outstanding business leaders to discuss how their companies and organizations have implemented an integrated approach to philanthropy.Now join Marc Benioff and two of the books contributors, Alan Hassenfeld of Hasbro Inc. and Laura Scher of Working Assets for a discussion of how their businesses have been able to thrive while also giving back to their communities.moreless
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