FORA Culture

Season 2007 Episode 0129

Made to Stick

0
N/A
out of 10
User Rating
0 votes

EPISODE REVIEWS
By TV.com Users

Write A Review

Episode Summary

EDIT
Made to Stick
AIRED:
Chip Heath, co-author of Made to Stick: Why Some Ideas Survive and Others Die, talks about what makes certain ideas "naturally sticky."Chip Heath is a Professor of Organizational Behavior in the Graduate School of Business at Stanford University. His research examines why certain ideas - ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths - survive and prosper in the social marketplace of ideas. These "naturally sticky" ideas spread without external help in the form of marketing dollars, PR assistance, or the attention of leaders.A few years back Chip designed a course, now a popular elective at Stanford, that asked whether it would be possible to use the principles of naturally sticky ideas to design messages that would be more effective. That course, How to Make Ideas Stick, has now been taught to hundreds of students including managers, teachers, doctors, journalists, venture capitalists, product designers, and film producers.moreless
Thursday
No results found.
Friday
No results found.
Saturday
No results found.

Episode Discussion

Join the discussion of this episode Episode Discussion

Trivia, Notes, Quotes and Allusions

See All Trivia, Notes, Quotes and Allusions Trivia & Quotes
  • The World View Of Iran's Most Powerful Leader

    S 2008 : Ep 0311

    Aired 3/11/08 (1:31:30)

  • Race and National Politics in America

    S 2008 : Ep 0212

    Aired 2/12/08 (1:52:33)

  • Rethinking Fashion: The Corporate Conscience

    S 2007 : Ep 1023

    Aired 10/23/07 (2:00:16)

  • Big Ideas, Big Gifts, Big Impact

    S 2007 : Ep 0923

    Aired 9/23/07 (1:13:42)

Season 2007 Episodes

See All
Ep 09.25.07
An Evening with Garriso...
Ep 1218
The Kite Runner: A Pane...
Ep 1216
The Blue Book of Gramma...
Ep 1214
Expanding Art Beyond It...
Ep 1207
Susan Fox Rogers - Anta...
Ep 1205
Losing Our Edge
Ep 1205
Mitt Romney?s Address o...
Ep 1205
Carolyn Jessop on her E...
Ep 1204
Retooling Schooling: 21...
Ep 1130
Evangelicals and the Mi...
Ep 1130
Evangelicals in Foreign...
Ep 1130
Session 2: Evangelicals...
Ep 1129
Caroline Hoxby: The Pro...
Ep 1128
Frank McCourt: Angela a...
Ep 1128
Roger Housden: Ten Poem...
Ep 1127
Writing for Children Fo...
Ep 1127
Steven Roby: The Lost A...
Ep 1127
Barry Levinson at the H...
Ep 1127
The Scandalous Gospel o...
Ep 1127
Future of American Popu...
Ep 1126
Robert Evans Lecture on...
Ep 1119
Cartoons You'll Never S...
Ep 1119
Tom Brokaw: Boom! Voice...
Ep 1119
Tom Brokaw: Boom! Voice...
Ep 1118
Fritjof Capra: The Scie...
Ep 1117
Bayard and Eco: How to ...
more