FORA Culture

Season 2009 Episode 0819

The Facebook Era: Clara Shih

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The Facebook Era: Clara Shih
AIRED:
The Facebook Era is a newly released book about how social networking sites like Facebook and Twitter are ushering in a new era of business, relationships, and culture. Additionally, it discusses what companies need to do strategically and tactically to adapt and thrive in this new environment.The last decade was about the World Wide Web of information and the power of linking content pages. Today, it's about the World Wide Web of people and the power of the social graph. We are undergoing a radical transformation as traditional one-sided CRM gives way to bi-directional visibility and access, and an unprecedented degree of trusted online identity and access to people are forever changing human relationships and business transactions.Facebook, Twitter, and LinkedIn are changing everything we thought we knew about sales, marketing, and product development -- and empowering companies with new tools, insights, and ability to transform customers into true partners and your most effective sales force yet.moreless
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