FORA Economy

Season 2010 Episode 1029

Beyond Farmville: Marketing and Sales in the Facebook Era

out of 10
User Rating
0 votes

By Users

Write A Review

Episode Summary

Beyond Farmville: Marketing and Sales in the Facebook Era
With over 500 million users, Facebook is no longer just another social network. It is a platform for companies of all sizes to create brand awareness, generate leads, and have real conversations with customers.Traditional marketing relied on companies creating messages about their brand, product or service. In the Facebook era, people pay attention to companies. They pay attention to friends, watchingWhen friends join a group, become a fan or download applications (yes, including Farmville).So, can Facebook go beyond fun and games to deliver actual business results?Meet Clara Shih, Author of The Facebook Era & CEO of Hearsay and learn:* How Facebook and Twitter are changing your customer-s behavior, expectations, and relationships - and what that means for your business.* How to create and maintain a Facebook presence for your company* How real companies are succeeding at sourcing leads and engaging customers on Facebook.* How Farmville actually is having a huge marketing impact for several brandsmoreless

Episode Discussion

Join the discussion of this episode Episode Discussion

Trivia, Notes, Quotes and Allusions

See All Trivia, Notes, Quotes and Allusions Trivia & Quotes
  • Senator Chuck Hagel in Conversation

    S 2008 : Ep 0328

    Aired 3/28/08 (49:00)

  • Afghanistan: Present Situation Challenges Ahead

    S 2008 : Ep 124

    Aired 1/24/08 (1:00:00)

  • Joseph Stiglitz: The Economics of Information

    S 2008 : Ep 0205

    Aired 2/5/08 (1:36:54)

  • Up Close and Personal: Share your Life

    S 2007 : Ep 926

    Aired 9/26/07 (50:00)

Season 2010 Episodes

See All
Ep 1230
David Orrell: The Scien...
Ep 1229
Uncommon Knowledge: Gar...
Ep 1228
Eric Kaufmann: Shall th...
Ep 1214
How Would Adam Smith Fi...
Ep 1214
Sustainability: The Pro...
Ep 1213
Economy Panel: From Rec...
Ep 1213
Economy Keynotes: From ...
Ep 1213
Governance Panel: Leadi...
Ep 1209
Social Entrepreneur Ser...
Ep 1209
Trend Design Forecastin...
Ep 1208
Scott Lang: How to Buil...
Ep 1208
Vinod Khosla: Smart Gri...
Ep 1208
The Sultans of Storage
Ep 1208
Smart Grid Investing: B...
Ep 1207
Europe and Asia: Opport...
Ep 1202
Monitor Breakfast: Rep....
Ep 1130
Rebuilding After Disaster
Ep 1130
Arthur Brooks: Free Ent...
Ep 1130
Capitalism 2.0 (7SS4.3)
Ep 1124
Anand Giridharadas: Dev...
Ep 1124
Andy Dunn: The End of A...
Ep 1124
The Elevator Pitch: Foo...
Ep 1124
China: The Greatest Opp...
Ep 1124
Jim McDowell: The Anti-...
Ep 1124
Luke Williams: Disrupti...
Ep 1124
The Builders