David Blood discusses The Case for Sustainable BusinessSustainability combines the principles of economic growth, environmental stewardship, governance and social accountability. 'Sustainable' business, commerce and finance are the buzzwords in an age of social and environmental concern. But does 'sustainability' matter or is it just a case of business wolves in social sheep's clothing.David Blood believes that "combining fundamental equity analysis and sustainability research at the beginning, middle and end of the investment process is just a more sensible way to invest and deliver superior returns to our clients."David believes so strongly in the business case for sustainability that, with former USA Vice-President Al Gore, he founded Generation Investment Management in 2004 - Gresham Collegemoreless
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