FORA Economy

Season 2010 Episode 1029

How to Use Game Mechanics for Growing Your Community

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How to Use Game Mechanics for Growing Your Community
AIRED:
We've all heard of Farmville, Mafia Wars, and other Facebook games, but did you know that you don't have to be a game company in order to use game mechanics? Welcome to this year's hottest catch phrase, and at last, a clear look at what it can mean for your startup or small business.Learn from Groupon, Foursquare, HuffPo, VirginAmerica, Starwood Hotels, Threadless or even a local yoga studio and understand the psychology of game mechanics to drive customer acquisition, repeat visits, and your bottom line.Meet Megan Casey, cofounder of Squidoo. In this colorful talk she lays out the landscape of "gaming as marketing," asks a lot of what-if questions to get your brain churning with ideas, and shares her own story of applying game mechanics for growing one of the top 100 websites in the world - Squidoo.Learn:* How to use game mechanics to grow your community from scratch* How to direct your user community experience (training new members, celebrating their successful interactions, rewarding them for the behavior that affects your business most).* To see real results from applying game systems to your community (conversation rates, virality, etc.)moreless
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