Design and business have traditionally made uneasy bedfellows, with practitioners of each eyeing each other suspiciously. But in recent years, some companies have demonstrated huge success by adopting a design-savvy approach. That's led to a resurgence of interest in design as business strategy. There remains little agreement on the best policies, structures, or principles for its smart adoption and execution, however.This panel, a continuation of swissnex San Francisco's series on innovation, brings together those working on every side of the equation, from individuals implementing design within large corporations, to consultants aiming to bring an objective eye to their clients' problems, to educators working to shape the future discussion.With moderator Helen Walters, editor of innovation and design at Bloomberg/BusinessWeek; Helmut Traitler, V.P. of Innovation Partnerships at NESTEC Ltd., in Vevey, Switzerland; Udaya Patnaik, Jump founder and principal; Nathan Shedroff, chair of the MBA in Design Strategy at California College of the Arts; and Mary Jo Cook, Vice President of Discovery and Design for Clorox.moreless
Please read the following before uploading
Do not upload anything which you do not own or are fully licensed to upload. The images should not contain any sexually explicit content, race hatred material or other offensive symbols or images. Remember: Abuse of the TV.com image system may result in you being banned from uploading images or from the entire site – so, play nice and respect the rules!