FORA Economy

Season 2010 Episode 0622

iPad: The Future & Dynamics of Tablet Enabled Advertising

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Episode Summary

iPad: The Future & Dynamics of Tablet Enabled Advertising
The International Advertising Association (IAA West) features a panel of media gurus to discuss the dynamics and future of tablet-enabled advertising and media moderated by Greg Stern of Butler, Shine and Stern.Panelists include Matt Van Dalsem, Vice President, Marketing, BlackRock; Greg Sterling, Principal of Sterling Market Intelligence/Analyst, Internet2Go; Andy Berkenfield, General Manager, Duncan/Channon; Carilu Dietrich, Director of Global Advertising, Oracle; and Thom Campbell, US Media Manager, Intel Corporation.Jane Barrett, president of IAA West says, "The advertising, media and marketing community is at the precipice of yet another phase of technology driven change. The rapid evolution of media from paper to glass is fostering significant change and opportunity for our industry. We have empanelled thought leaders from the Bay Area Advertising and Marketing Community to discuss the burgeoning phenomena of tablet enabled media and expect a lively discussion to ensue."The IAA is the only global partnership of advertisers, agencies, the media, and related services. Its mission is to promote the critical role and benefits of advertising as the vital force behind all healthy economies and the foundation of diverse, independent media in an open society to protect and advance freedom of commercial speech and consumer choice; encourage greater practice and acceptance of advertising self-regulation; provide a forum to debate emerging professional marketing communications issues and their consequences in a fast-changing world environment; take the lead in state-of-the-art professional development, education and training for the marketing communications industry of tomorrow. For more information, please go to

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Trivia, Notes, Quotes and Allusions

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