FORA Economy

Season 2010 Episode 1029

It's Not Just About the Money: Build Capital That Matters

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It's Not Just About the Money: Build Capital That Matters
AIRED:
Too often, entrepreneurs spend too much time on raising capital (the moolah).In fact, the secret to building a successful and sustainable business is the emotional capital you create with the people around you.Your customers buy from you because the way your brand makes them feel, not just for the product features and low price. The importance of having customers early on.Your partners work with you because they trust you are good with to work with, not just for the commissions you give them.Your investors give you money because they trust you can make it happen, not purely for the ROI.Meet Clate Mask. Learn how he did it with very little money but loads of true capital that matters.moreless
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Trivia, Notes, Quotes and Allusions

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