FORA Economy

Season 2010 Episode 0924

Lisa Gansky: The Art of Winning Through Sharing Free Preview

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Lisa Gansky: The Art of Winning Through Sharing Free Preview
AIRED:
The old adage of the "field of dreams" isn't true - create a product or service, sell it and the money will show up. That is not true anymore.In the last few years, a fundamentally different business model has taken root - one in which consumers have more choices, more tools, more information, and more peer-to-peer power. Even better, those new tools apply to entrepreneurs and business managers too.Crafting partnerships that drive real results is an art. Like any art, it requires practice and embracing the media. Learn how to define, refine and share via social media with data crunched from every available source to provide your customers with fresh and authentic "shared offers." Welcome to the Mesh, where access to goods and services trumps ownership of them.Learn:* How real money is made among new and trusted brands* How to connect with the right partners and build profitable, sustainable businesses together* The right way to grow your brand, service, community base, and ecosystem around these new business modelsmoreless

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Trivia, Notes, Quotes and Allusions

See All Trivia, Notes, Quotes and Allusions Trivia & Quotes
  • Senator Chuck Hagel in Conversation

    S 2008 : Ep 0328

    Aired 3/28/08 (49:00)

  • Afghanistan: Present Situation Challenges Ahead

    S 2008 : Ep 124

    Aired 1/24/08 (1:00:00)

  • Joseph Stiglitz: The Economics of Information

    S 2008 : Ep 0205

    Aired 2/5/08 (1:36:54)

  • Up Close and Personal: Share your Life

    S 2007 : Ep 926

    Aired 9/26/07 (50:00)

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