FORA Economy

Season 2009 Episode 0305

Lynda Resnick: Fresh Approaches to Branding and Marketing

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Lynda Resnick: Fresh Approaches to Branding and Marketing
AIRED:
Lynda Resnick, one of Working Woman's Top 50 U.S. Women Business Owners, is behind the marketing success of brands such as POM Wonderful, Fiji Water and Teleflora. She and her husband Stewart Resnick also own Paramount Farms and Paramount Citrus Companies, making them the largest farmers of tree crops in the U.S.moreless

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Trivia, Notes, Quotes and Allusions

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